Local SEO is the practice of optimizing a business to appear in location-based searches and the map pack, so nearby customers find it when they are ready to buy.
Also known as: Local Search Optimization · Map Pack SEO
Most local searches carry high buyer intent and often convert the same day. Ranking in the map pack and local results captures customers competitors miss.
Businesses with physical locations or defined service areas: restaurants, clinics, home services, and multi-location brands.
As soon as you serve a local market, and continuously as reviews, citations, and competitors change.
Our team can put this into practice for your site. Start with a free audit, or explore the local seo service.
A Google Business Profile is the free listing that controls how a business appears in Google Search and Maps, including hours, reviews, photos, and the local map pack.
Google Map PackThe Google Map Pack is the block of three local business listings shown with a map at the top of many location-based search results, drawn from Google Business Profiles.
Local CitationsA local citation is any online mention of a business's name, address, and phone number (NAP). Consistent citations reinforce local search legitimacy.
Online ReviewsOnline reviews are public ratings and feedback customers leave on Google, Yelp, and industry directories. They influence local rankings and trust.
Multi-Location SEOMulti-location SEO optimizes a business with several branches so each ranks in its own local market, via location pages and separate Google profiles.
Keyword ResearchKeyword research finds and prioritizes the search terms your audience uses, by intent, volume, difficulty, and business value, to guide strategy.
Last updated: 2026-08-04