A Google Business Profile is the free listing that controls how a business appears in Google Search and Maps, including hours, reviews, photos, and the local map pack.
Also known as: GBP · Google My Business · GMB
It is often the first thing local searchers see and a major local ranking factor. An optimized, active profile drives calls, directions, and visits directly.
Any business with a physical location or service area that wants to be found in local search and Maps.
Set up and verify immediately, then keep it optimized with fresh posts, photos, and review responses.
Our team can put this into practice for your site. Start with a free audit, or explore the google business profile service.
Local SEO is the practice of optimizing a business to appear in location-based searches and the map pack, so nearby customers find it when they are ready to buy.
SEO AuditAn SEO audit is a structured evaluation of a website's technical, on-page, content, and authority signals to find the issues and opportunities that affect its search visibility.
Last updated: 2026-08-03