A Google Business Profile is the free listing that controls how a business appears in Google Search and Maps, including hours, reviews, photos, and the local map pack.
Also known as: GBP · Google My Business · GMB
It is often the first thing local searchers see and a major local ranking factor. An optimized, active profile drives calls, directions, and visits directly.
Any business with a physical location or service area that wants to be found in local search and Maps.
Set up and verify immediately, then keep it optimized with fresh posts, photos, and review responses.
Our team can put this into practice for your site. Start with a free audit, or explore the google business profile service.
Local SEO is the practice of optimizing a business to appear in location-based searches and the map pack, so nearby customers find it when they are ready to buy.
Google Map PackThe Google Map Pack is the block of three local business listings shown with a map at the top of many location-based search results, drawn from Google Business Profiles.
Online ReviewsOnline reviews are public ratings and feedback customers leave on Google, Yelp, and industry directories. They influence local rankings and trust.
Local CitationsA local citation is any online mention of a business's name, address, and phone number (NAP). Consistent citations reinforce local search legitimacy.
Last updated: 2026-08-04