A list of ten thousand contacts is not lead generation. Ultima researches who can actually buy, builds a verified target list, and runs multichannel outbound against it, then reports in qualified pipeline so you can compare it honestly to every other channel you fund.
Outsourced B2B lead generation and demand generation for US companies. If your offer is not ready for outbound, we will tell you before you spend on it.
Prospecting, qualification, and closing, run by one team that owns the number rather than the activity log.
Every inbound lead contacted inside a defined response window, so demand your marketing paid for does not decay in a queue.
One written bar covering role, need, authority, and timing, applied the same way to inbound and outbound alike.
Phone, email, and LinkedIn run as one cadence per account, so a buying group gets reached rather than one contact emailed five times.
Pipeline stages, fields, and automations configured in your system of record, with reps logging activity as they work.
Where the scope runs past the booked meeting, our closers work the deal through negotiation to signature alongside your team.
Meetings held, opportunities created, and conversion by stage and source, plus what we are changing next week and why.
Purchased data is stale, generic, and often wrong at the contact level. We research and verify accounts against your ICP, so outreach reaches people who could plausibly buy.
Volume without domain warm-up, authentication, and sending hygiene burns your domain reputation. We set up infrastructure properly and keep send volumes inside what it can carry.
A form fill is not a lead if nobody qualified it. We apply the same qualification bar used across our sales engagements, so what reaches your reps is worth their time.
If the offer is not resonating, more outreach just spreads the problem faster. We test messaging in market early and report what is actually being said back to us.
With nearly seven people in the average buying group, single-threaded outreach stalls. We work several relevant contacts per account so momentum does not depend on one reply.
Lead counts are not comparable across sources. We report qualified pipeline and opportunities created, using the same definitions as your inbound, so the comparison is real.
So the commitments below are structural rather than promises: they change who does the work, what counts as qualified, and what you keep afterwards.
Your reps work your account only. They learn the product, sit on your calls, and introduce themselves as part of your team.
Role, need, authority, and timing defined with your closers during onboarding, then applied to every booking without exception.
Phone, email, and LinkedIn run as one cadence against the same account, because a buying group is not reachable one way.
Lists, scripts, sequences, and call notes live in your systems throughout, so bringing the function in-house later starts from a working process.
Meetings held, opportunities created, and conversion by stage. Dial counts are available, but they are not how we ask to be judged.
No minimum term and no prepaid pilot, so the work has to keep earning the renewal rather than relying on a contract.
The full scope of an outbound lead generation engagement with Ultima.
Analysis of your closed-won and closed-lost history to define who actually buys, then segmentation of the addressable market against it.
Account and contact research with individual verification, multithreaded across the buying group rather than one contact per company.
Dedicated domains, SPF, DKIM and DMARC configuration, mailbox warm-up, and volume ceilings that protect your primary domain.
Email, phone, and LinkedIn sequences written with your team, then A/B tested against reply quality rather than open rate.
Responses worked and qualified against the agreed bar, with qualified opportunities handed to your team or to Ultima closers with full context.
Qualified pipeline, opportunities created, and conversion by segment, plus a written read on which messages and segments are working and which we are cutting.
Eight stages, each ending in something you can review. Outreach does not start until the offer, the list, and the qualification bar are all signed off.
We interview your team, read closed-won and closed-lost, and pressure-test whether the offer is ready for outbound.
Scope and go/no-go
The pattern in your won deals, turned into a written profile and a segmented view of the addressable market.
ICP document
Accounts researched against the ICP, with several decision makers verified per account rather than one generic inbox.
Verified target list
Call scripts, email sequences, and LinkedIn touches written with your team, using the positioning your closers already use.
Approved sequences
Dedicated sending domains, SPF, DKIM and DMARC, mailbox warm-up, and your CRM configured for the pipeline stages we will report on.
Live sending stack
Role, need, authority, and timing agreed with your closers and written down before a single meeting is booked.
Written definition
Dedicated reps working the list daily across every channel, qualifying against the bar and logging as they go.
Meetings in your calendar
Weekly reporting and recorded call reviews, with the segments and messages that are not working cut rather than defended.
Weekly pipeline report
Reps log every call, note, and stage change in your system of record as they work. Nothing lives in a vendor tool you lose access to later.
You own the asset. Target lists, scripts, sequences, call notes, and pipeline history stay in your accounts throughout. If the engagement ends, or you bring the function in-house, you inherit a documented process instead of starting from nothing. If you do not have a CRM configured for outbound yet, we set one up during onboarding and it remains yours.
Priced on the team and the scope, never per meeting. Paying a vendor per appointment pays them to lower your qualification bar. Every tier is month to month, so the work has to keep earning the renewal.
A part-time rep on one channel, working the inbound leads you already generate so demand stops decaying in a queue.
One named SDR on your account across phone, email, and LinkedIn, running inbound follow-up and outbound against your target list.
Two SDRs plus closer support, owning the pipeline from first contact through to a signed deal rather than handing off at the meeting.
Any tier above, plus the SEO and marketing that creates the inbound in the first place, reported as one funnel instead of two.
No setup fee and no minimum term. If a pipeline review shows outbound is not right for your offer yet, we will tell you before you spend on it.
These are commitments made elsewhere on this page, not aspirations. No competitor is named and no result is claimed.
It is trivial to send more emails and report more leads. It is much harder to work out which two hundred accounts are worth a real conversation, and that is where outbound is actually won or lost.
So we spend the opening weeks on research: what your closed-won accounts have in common, which segments convert, and who inside those accounts has to agree. Only then does sequencing start, and it starts small so the message can be corrected before it has been sent to your whole market.
The reporting follows the same logic. You get qualified pipeline and opportunities created by segment, not a lead count, because a lead count cannot tell you whether to spend more.
of B2B buyers prefer a rep-free sales experience (Gartner). The few conversations you do get therefore carry the whole deal.
people in the average B2B buying group, up from 5.4 (Harvard Business Review). One champion is no longer enough to move a deal.
of sales organizations use cold calling as a primary channel, and 25% as a secondary one (HubSpot). The phone still works inside a sequence.
Source: Gartner, Harvard Business Review, HubSpot
Sales converts demand, it does not create it. These are the divisions that feed the pipeline Ultima works.
It is hiring a provider to research your market, build a target list, and run outreach that creates qualified sales conversations. Ultima covers ICP research, list building and verification, sending infrastructure, multichannel sequences, and qualification, then hands qualified opportunities to your team or works them through with our own closers.
A purchased list is data with no research behind it, and usually no verification either. What we deliver is a researched account set built from what your won deals have in common, with contacts verified individually and several worked per account. The list is a by-product; the deliverable is qualified pipeline.
It will if it is run carelessly. We send from dedicated domains rather than your primary one, configure SPF, DKIM and DMARC, warm mailboxes before volume ramps, and cap daily sends to what the infrastructure supports. Providers who skip this can show impressive volume for a quarter and leave you with a damaged domain.
Research, list build, and infrastructure warm-up usually take the first few weeks, then sequences start small and scale as messaging is validated. Early replies come quickly, but a stable read on qualified pipeline typically needs a couple of months, because that is how long it takes to accumulate enough conversations to separate signal from noise.
We run the outbound side of demand generation: targeting, messaging, and creating conversations in accounts that were not looking yet. The inbound side, meaning SEO, content, and paid media that make buyers come to you, is handled by Optima and Proxima at 2tentech, and the two work considerably better together than either does alone.
Then we say so at the pipeline review rather than after you have paid for a quarter. Outbound struggles where deal values are too low to justify the effort per account, where the buyer is not identifiable, or where the offer has not yet been sold successfully by anyone. In those cases inbound or paid usually earns the budget first.
You do, throughout and afterwards. Research, verified contact data, sequences, and all activity live in your CRM. If the engagement ends, you keep the target list and the documented process rather than losing the asset you paid to build.
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