A local citation is any online mention of a business's name, address, and phone number (NAP). Consistent citations reinforce local search legitimacy.
Also known as: Citations · NAP Citations · NAP Consistency
Search engines cross-check NAP details across the web to trust a business's location. Consistent, accurate citations strengthen local rankings, while conflicting ones undermine them.
Local businesses and multi-location brands that need to rank in a specific area or the map pack.
Build and clean up citations when launching local SEO, after a move or rebrand, and on a regular audit cycle.
Our team can put this into practice for your site. Start with a free audit, or explore the local seo service.
Local SEO is the practice of optimizing a business to appear in location-based searches and the map pack, so nearby customers find it when they are ready to buy.
Google Business ProfileA Google Business Profile is the free listing that controls how a business appears in Google Search and Maps, including hours, reviews, photos, and the local map pack.
Google Map PackThe Google Map Pack is the block of three local business listings shown with a map at the top of many location-based search results, drawn from Google Business Profiles.
Last updated: 2026-08-04