Meta's auction rewards advertisers who test fast and read the data honestly, and punishes everyone else with rising costs. Proxima runs your Facebook and Instagram ads end to end: full-funnel strategy, creative that earns attention, and weekly optimization measured on what a lead costs, not what a post reached.
Meta ads management for small businesses and mid-market brands across the US. Running LinkedIn or TikTok too? That's our Paid Social practice, and Meta is usually where it starts.
Rising CPMs punish stale accounts hardest. We fight fatigue with a steady pipeline of fresh creative and audience tests, so your results don't decay while your budget stays flat.
On Meta, creative is the targeting. We produce and test hooks, formats, and angles until your ads earn the stop, instead of paying the auction to interrupt people who never look.
If you can't name your cost per lead, you're funding Meta's revenue, not yours. We wire conversion tracking properly, then report CPL and ROAS in plain numbers every week.
Boosting buys reach from people who'll never buy. We build full-funnel campaigns: cold prospecting, warm retargeting, and offers sequenced so strangers become leads.
A cart abandoner and a blog reader need different messages. We segment retargeting by intent and recency, so warm audiences get the nudge that matches where they stopped.
Meta accounts decay in weeks without attention. We work your account weekly, kill losers early, scale winners deliberately, and show you exactly what changed and why.
Facebook ads management judged by pipeline, not impressions
A structured pipeline of hooks, formats, and angles tested every week, because on Meta the creative decides who sees your ad and what it costs.
Prospecting, retargeting, and retention campaigns sequenced by intent, so cold audiences are warmed instead of pitched, and warm ones aren't wasted.
Pixel, Conversions API, and offline events configured properly before scaling, so every dollar is judged against leads and revenue that actually happened.
Your account worked every week and reported every week: spend, CPL, ROAS, and what we're testing next, in an email you can read in two minutes.
Test fast, read honestly, scale what works. That operating rhythm is the whole difference between Meta ads that compound and Meta ads that drain.
Exactly what a Meta ads engagement with Proxima covers, no vague scope.
A full review of your account history, tracking, and structure, then a rebuild around how Meta's auction actually works now.
Prospecting, retargeting, and retention campaigns mapped to your funnel, with budgets split by job to be done.
Statics, carousels, and short-form video produced in-house and tested on a weekly cadence against clear hypotheses.
Broad, interest, and lookalike audiences tested against each other, and offers refined until cold traffic converts.
Tracking configured and verified before scale, including offline conversions where your sales close off-platform.
Spend, CPL, ROAS, and creative winners reported weekly, with what we're changing next and why.
AI-Powered & Agentic Marketing
AI agents watch the auction around the clock. Our media buyers own the strategy, the creative calls, and the outcome, so you get machine speed with human judgment.
Agents crawl your account history, tracking, and competitors' ad libraries at scale, surfacing the waste a manual audit would miss.
Models score audiences and offers against your funnel data; strategists shape the campaign structure and budget split you approve.
AI-assisted hooks, variations, and formats produced at speed, each reviewed by a human before a dollar runs behind it.
Agents track CPM shifts, fatigue, and delivery anomalies in real time, so losers are cut in days, not at month-end.
Winners are scaled deliberately as agents watch cost per lead for strain, so growth compounds without wrecking efficiency.
When 2tentech rebuilt FAJ Technical Services' digital presence, traffic grew 115.8% and conversions doubled, because every dollar and every change was measured against results, not activity. That same discipline runs our Meta accounts: every creative, audience, and budget move is judged by the cost of the leads it produced.
See results like this for your business →Facebook and Instagram ads run from the same Ads Manager and compete in the same auction, so we plan them as one system: creative shaped per placement, budgets following wherever your buyers respond cheapest.
Splitting them into separate strategies, or separate agencies, means paying twice to learn the same lessons. The auction already knows which placement suits each user; our job is to feed it creative that works in both.
You get one weekly report across both placements: what spend went where, what each placement's leads cost, and which creative is earning its budget.
Compare
How Proxima stacks up against a typical agency and doing it in-house.
Pricing
Transparent monthly retainers. No long-term contracts, cancel anytime.
For small businesses starting to compete online.
Billed monthly, no contract
Our most popular plan for businesses ready to scale.
Billed monthly, no contract
Full-scale marketing for competitive markets.
Billed monthly, no contract
All plans are month-to-month with no long-term contract. Not sure which fits? Get a free consultation and we will recommend one
Tech evolves fast. We evolve faster. Whether you're growing a business, building a brand, or solving technical challenges, 2tentech has your back with powerful, ready-to-go solutions.
A Facebook ads agency plans and runs your advertising inside Meta's Ads Manager: campaign strategy, audience and creative testing, tracking setup, budget management, and reporting. Proxima manages the full engine across Facebook and Instagram, accountable to your cost per lead and return on ad spend, not to impressions.
Our Facebook ads management covers an account audit and restructure, full-funnel campaign strategy, ad creative production and weekly testing, audience and offer testing, Pixel and Conversions API setup, and weekly reporting on spend, cost per lead, and ROAS with the next week's plan attached.
Enough to buy real data: for most US small businesses that's $1,500 to $5,000 per month in ad spend to start, on top of management. Below that, the auction can't exit learning and every conclusion is a guess. We'll give you an honest minimum for your market in a free ad account review, and we'll tell you if Meta isn't the right first channel.
Both, as one system. Instagram ads run from the same Meta Ads Manager and the same auction as Facebook, so we manage them together: creative shaped for each placement, budget flowing to whichever earns leads cheapest. Instagram ads management isn't a separate service or a separate fee.
An in-house Facebook ads manager makes sense once you're spending enough to keep a senior specialist busy full time, usually $50k+ per month in spend. Below that, an agency gets you a full stack, strategy, media buying, creative production, and tracking, for less than one salary. Plenty of our clients later hire in-house and keep us for creative testing.
Google Ads captures demand that already exists, people searching for what you sell. Meta ads create demand by putting your offer in front of the right people before they search. High-intent local services often start with Google; considered purchases and ecommerce usually scale faster on Meta. Many of our clients run both, and our PPC practice handles the Google side.
First signal inside two weeks: enough data to read creative winners and early cost per lead. Reliable, scalable numbers take six to eight weeks as tests conclude and budgets consolidate behind winners. Anyone promising profitable scale in week one is reading impressions, not leads.
Tell us where you want to rank. We'll send back a free audit and a clear plan to get you there.
