LinkedIn is the only auction where you can buy your exact buyer: title, industry, company size, seniority. It's also the easiest place to burn budget, because every click costs real money. Proxima runs LinkedIn ads with the discipline that spend demands: tight targeting, creative built for a professional feed, and reporting in pipeline, not impressions.
LinkedIn ads management for US B2B companies. Running Meta too? That's our Facebook & Instagram practice, and the two cover different halves of the funnel.
LinkedIn clicks cost multiples of Meta's, and that's fine when they're the right people. We make the economics work by matching spend to deal size and cutting every audience that can't buy.
Broad titles feel safe and waste money. We build audiences from the accounts and roles that actually close in your CRM, then exclude the students, job-seekers, and peers who click but never buy.
Gated-PDF leads are names, not demand. We structure offers by funnel stage, so lead-gen forms capture buyers with a reason to talk, and everyone else gets warmed instead of chased.
A professional feed is still a feed. We write and design ads people actually read: specific claims, real proof, and hooks aimed at the problem your buyer has this quarter.
Cold prospects and warm accounts need different asks. We sequence awareness, engagement retargeting, and conversion campaigns, so the expensive click only goes to people ready for it.
Impressions and CTR don't pay for LinkedIn's prices. We wire conversion tracking and CRM visibility, then report cost per qualified lead and pipeline influenced, every week.
LinkedIn ads management judged by qualified pipeline, not clicks
Audiences built from your ICP and CRM data: industry, company size, seniority, and account lists — with the exclusions that keep waste out.
Thought leadership for cold audiences, proof for warm ones, and direct response only where intent exists — so no offer is shown to the wrong stage.
Specific, proof-led ads tested weekly, because on any platform the creative decides what attention costs.
Cost per qualified lead, meetings created, and pipeline influenced — reported weekly in numbers your CFO would accept.
At LinkedIn's prices, discipline is the strategy: right accounts, right offer, right stage — and nothing spent on audiences that can't buy.
Exactly what a LinkedIn ads engagement with Proxima covers, no vague scope.
A full review of targeting, offers, and spend history, then a rebuild around the accounts that can actually buy.
ICP-based firmographic audiences, CRM and account-list matching, and the exclusions that stop waste.
Awareness, engagement retargeting, and conversion campaigns sequenced so the expensive click lands on ready buyers.
Single image, carousel, and video ads written and designed in-house, tested weekly against clear hypotheses.
Native forms where friction kills, landing pages where qualification matters — chosen per offer, tracked either way.
Spend, cost per qualified lead, and pipeline influenced, with what we're testing next and why.
AI-Powered & Agentic Marketing
AI agents watch your account and your target accounts around the clock. Our strategists own the ICP, the offers, and the outcome, so you get machine speed with human judgment.
Agents crawl your account history, tracking, and competitors' ad libraries at scale, surfacing the waste a manual audit would miss.
Models score audiences and offers against your funnel data; strategists shape the campaign structure and budget split you approve.
AI-assisted hooks, variations, and formats produced at speed, each reviewed by a human before a dollar runs behind it.
Agents track CPM shifts, fatigue, and delivery anomalies in real time, so losers are cut in days, not at month-end.
Winners are scaled deliberately as agents watch cost per lead for strain, so growth compounds without wrecking efficiency.
When 2tentech rebuilt FAJ Technical Services' digital presence, traffic grew 115.8% and conversions doubled, because every dollar was judged against results, not activity. LinkedIn's prices make that discipline non-negotiable: every audience, offer, and creative decision in our accounts is judged by the qualified pipeline it produced.
See results like this for your business →LinkedIn is where you reach the exact title at the exact company; Meta is where you reach the same humans at a fraction of the CPM. Mature B2B programs use both: LinkedIn to open and qualify accounts, Meta to stay present while the long deal cycle runs.
Running only LinkedIn means paying premium prices for every single touch. Running only Meta means volume without firmographic certainty. The split is a budget decision we make deliberately, per stage.
You get one weekly report across the system: what each platform contributed, what a qualified lead cost where, and where next month's dollar works hardest.
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How Proxima stacks up against a typical agency and doing it in-house.
Pricing
Transparent monthly retainers. No long-term contracts, cancel anytime.
For small businesses starting to compete online.
Billed monthly, no contract
Our most popular plan for businesses ready to scale.
Billed monthly, no contract
Full-scale marketing for competitive markets.
Billed monthly, no contract
All plans are month-to-month with no long-term contract. Not sure which fits? Get a free consultation and we will recommend one
Tech evolves fast. We evolve faster. Whether you're growing a business, building a brand, or solving technical challenges, 2tentech has your back with powerful, ready-to-go solutions.
A LinkedIn advertising agency plans and runs your campaigns inside LinkedIn Campaign Manager: audience and account-list strategy, campaign structure by funnel stage, ad creative and copy, lead-gen form and landing page setup, conversion tracking, and reporting. Proxima manages the full engine, accountable to cost per qualified lead and pipeline influenced.
Expect real numbers: US CPCs commonly run $8-$15+ and far higher in competitive B2B niches, which is why we won't run LinkedIn for offers with small deal sizes. As a working floor, plan $3,000+ per month in ad spend so campaigns exit learning and produce readable data. If your economics don't support that, we'll say so in the free review — Meta or search may be the better first dollar.
When the deal size supports the click price, yes — 40% of B2B marketers rate LinkedIn their most effective channel for high-quality leads, per LinkedIn's own research. The honest test is unit economics: five-figure deal sizes and defined buying committees justify LinkedIn's precision; low-ticket offers usually don't.
LinkedIn buys precision: exact titles, industries, and account lists at premium CPCs. Meta buys volume: the same professionals, off the clock, at a fraction of the cost — with weaker firmographic certainty. Most mature B2B programs open accounts on LinkedIn and stay present on Meta through the deal cycle. Our Facebook & Instagram practice handles that side, under one strategy.
Both have a job. Native lead-gen forms convert better because they pre-fill and never leave the feed — ideal for content offers and top-of-funnel capture. Landing pages qualify harder and set context for sales conversations — better for demo and pricing intent. We choose per offer and track both to pipeline, not just form fills.
Start from accounts, not titles. Uploaded account lists and CRM matching beat broad job-title targeting because they anchor spend to companies that fit your ICP. Layer function and seniority on top, then exclude ruthlessly: job seekers, students, competitors, and existing customers. Precision is what you're paying LinkedIn's prices for — so use it.
Lead flow starts within two to four weeks; qualified pipeline follows your sales cycle, not the platform's. B2B deals that take 90 days to close take 90 days to attribute — which is why we report leading indicators weekly (cost per qualified lead, meetings created) while pipeline catches up. Anyone promising closed revenue in month one is selling you impressions.
Tell us where you want to rank. We'll send back a free audit and a clear plan to get you there.
