The usual failure is not ugly design. It is a beautiful file that loses half its detail on the way to production, because nobody defined the states, the breakpoints, the empty cases, or the error copy. Maxima designs interfaces as systems — tokens, components, and states — and hands them to developers who can build them without guessing.
UI/UX and product design for web and SaaS. Built alongside Axiom, our development division, so the thing that launches is the thing that was designed.
A screen is not a design. Without hover, focus, loading, empty, and error states defined, developers invent them, and the product ends up assembled from guesses. We specify the states because that is where the gap actually is.
Six shades of grey, four button heights, three modal patterns. That is what happens without tokens and a component library. We define the system once so the tenth screen costs a fraction of the first.
Nielsen Norman Group breaks usability into learnability, efficiency, memorability, errors, and satisfaction. Those are testable. We test against them rather than settling arguments by seniority.
Hero videos, webfont stacks, and layout that shifts as it loads are design decisions with performance consequences. Google's thresholds are 2.5s LCP, 200ms INP, 0.1 CLS. We design inside them rather than handing engineering an impossible brief.
Contrast, focus order, target size, and semantic structure are cheap while the design is still moving and expensive once it is built. They are part of the design pass, not a remediation project.
Teams shipping AI features have no established patterns for uncertainty, streaming responses, citations, or letting a user correct the model. Those need designing deliberately, and most products currently guess.
Scope depends on whether we are designing a new product or repairing one that grew without a system.
Who uses it, what they are trying to finish, and where the current path loses them — turned into flows before any pixels move.
Navigation, hierarchy, and naming, so people can predict where things are instead of learning your org chart.
Clickable prototypes that can be put in front of a real user while changing them is still cheap.
Every screen with its hover, focus, loading, empty, error, and success states specified — the half that normally goes missing.
Colour, type, spacing, and component definitions as tokens, so the system survives contact with a second designer and a new developer.
Dashboards, admin panels, customer portals, and the newer problems: showing model uncertainty, streaming output, citations, and correction paths.
Contrast, focus order, target sizes, and semantic structure checked while the design can still absorb the change.
Annotated specs, tokens in a format engineering can consume, and — where Axiom builds it — designers and developers in the same review.
The most valuable search in this category is not "ui ux design agency". It is "ui ux design and development services" — and the company ranking first for it is a software firm, not a design studio.
That is not an accident of SEO. It reflects what buyers have learned: commissioning design and development separately means paying twice for the translation between them, and losing detail each way. The design file says one thing, the build does another, and the argument about which is correct happens after the money is spent.
Maxima designs and Axiom builds, inside the same company and the same review. That is the whole reason this page exists — and it is why the design you approve is the design that ships, rather than an aspiration the build negotiates down.
UX research and flows, information architecture, wireframes and clickable prototypes, interface design with every state specified, a design system with tokens and components, an accessibility pass, and a developer handoff. For SaaS and AI products it also covers dashboard, admin, and portal patterns, plus the newer questions around showing model uncertainty and letting users correct output.
UX is the whole experience of getting something done — whether the path exists, makes sense, and ends where the person intended. UI is the interface that path runs through. Nielsen Norman Group makes the point that UX is broader than the screen: a beautiful interface on top of a flow nobody can finish is a UI success and a UX failure.
Yes, where you want us to. Axiom is 2tentech's development division and builds in React, Next.js, and WordPress. That matters more than it sounds: separately commissioned design and development means paying for the translation twice and losing detail each way. Notably the top-ranking result for "ui ux design and development services" is a software firm, not a design studio — buyers have worked this out.
Yes, and it is common. In that case handoff quality is the whole deliverable: annotated specs, tokens in a format your team can consume, states defined rather than implied, and availability for questions during the build rather than a file dropped over a wall.
Yes. SaaS dashboards, admin panels, and customer portals are core work. AI product interfaces are newer and largely unsolved across the industry — how to show that a model is uncertain, how to stream a response without the layout jumping, how to cite sources, and how to let a user correct the thing. Those need deliberate design, and most products currently improvise them.
More than most people expect. Hero video, heavy webfont stacks, images without reserved space, and late-loading elements are design decisions that show up as failing LCP and CLS scores. Google's thresholds are 2.5 seconds for LCP, 200 milliseconds for INP, and 0.1 for CLS. We design inside those rather than handing engineering a brief that cannot meet them.
It is part of the design pass, not a separate remediation project. Contrast, focus order, target size, and semantic structure cost almost nothing to get right while the design is still moving, and a great deal to retrofit once it is built and in use.
Tokens for colour, type, and spacing, plus defined components and their states. You need one if more than one person will ever touch the product, or if you expect to add screens after launch. If it is a five-page brochure site that will not change, you do not — and we will say so rather than selling you a system to maintain.
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