Patients judge a practice by its website before they meet anyone. They are also, disproportionately, older, in discomfort, on a phone, or using assistive technology — which makes accessibility both a duty and a conversion issue. The Department of Justice has published guidance on how the ADA applies to websites; most practice sites were built without reading it.
Website design for US medical practices and healthcare providers. Built for patients first, and for accessibility as a requirement rather than a retrofit.
The DOJ has issued guidance on web accessibility under the ADA, and healthcare is among the sectors most exposed. Beyond the legal question, a meaningful share of your patients rely on larger text, keyboard navigation, or a screen reader to book at all.
Patients search for a person and a specialty, not a practice. Provider profiles with credentials, specialties, conditions treated, and locations are how that search ends on your site rather than a directory.
A twelve-field form on a phone is where bookings die. Forms belong short, mobile-first, and split so the patient supplies what is needed to book and the rest at intake.
A general web form is the wrong place for symptom or health information. We design the request path to collect what is needed to schedule, and route anything clinical into the systems built to handle it.
Patients book from phones, often one-handed and often in discomfort. Tap targets, text size, and contrast that work on a real device beat a design that only reads well on a large monitor.
Practices describe procedures; patients describe symptoms. Content organised around what the patient is feeling — not the clinical name for it — is both easier to find and easier to act on.
Designed around finding the right provider and completing a booking, on a phone, accessibly.
Contrast, focus order, keyboard navigation, target sizes, and semantic structure treated as build requirements, informed by the DOJ's ADA web guidance.
A profile per clinician: credentials, specialties, conditions treated, locations, and a direct path to book with that person.
Organised in the patient's language rather than the clinical taxonomy, because that is how the search is actually typed.
Short, mobile-first, and integrated with your scheduling system — asking only for what is needed to book.
Plans accepted and self-pay information published, so patients self-qualify instead of phoning to be disqualified.
Every location with its own page, hours, parking, and directions, marked up so search engines read them correctly.
New-patient information, what to bring, and what to expect — the questions that otherwise occupy your front desk.
LocalBusiness and provider markup aligned with your Google Business Profile so the details agree everywhere.
Healthcare has an accessibility obligation that most other sectors can defer, and a patient population that makes it matter more than the paperwork suggests.
The Department of Justice has published guidance on how the ADA applies to web content, and healthcare providers are among the most frequently challenged. But the commercial argument arrives first: your patients skew older, are often in discomfort, and are frequently using larger text or a screen reader. A booking flow that fails for them fails for a meaningful share of the people trying to become patients.
Retrofitting accessibility onto a finished build is expensive and usually partial. Designing with contrast, focus order, and semantic structure from the first screen costs almost nothing extra and produces a site that is simply easier for everyone to use.
Looking to rank rather than redesign? Healthcare SEO services is handled by Optima, our SEO division.
Two things. Accessibility is a genuine legal exposure in healthcare — the Department of Justice has published guidance on how the ADA applies to websites — and your patient population is disproportionately likely to need it. And patients search for a person and a symptom, not a practice and a procedure, so the information architecture has to be built around providers and conditions rather than services.
We are designers rather than your counsel, so treat this as design guidance and not legal advice. What we can say is that the DOJ has issued specific guidance on web accessibility under the ADA, that healthcare is among the most frequently challenged sectors, and that building to accessibility standards from the start costs far less than remediating later.
Yes. Patients often search a clinician by name or look for a specific specialty, and a provider page is what captures that search instead of losing it to a third-party directory. Each profile should carry credentials, specialties, conditions treated, locations, and a direct booking path for that person.
They should not do it through a general contact form. We design the request path to collect only what is needed to schedule — name, contact, provider, preferred time — and route anything clinical into the systems designed and secured for it. Where an integration is needed, Axiom builds it as part of the project.
In their language. Practices name procedures; patients describe symptoms. A page titled for the condition someone is experiencing will be found and read; the same content under a clinical procedure name frequently will not. That single reframing is usually the largest traffic change we make.
Yes. Each location gets its own page with hours, directions, parking, and the providers who work there, marked up so search engines associate the right details with the right place. Multi-location practices lose more search visibility to inconsistent location data than to almost anything else.
That is a separate service. This page covers website design and build; healthcare search sits with Optima and has its own page. Most practices want both, quoted separately so you can see what each buys.
Tell us where you want to rank. We'll send back a free audit and a clear plan to get you there.