Ultima Inside Sales

Outsourced Inside Sales and SDR Teams, Live in Weeks

An inside sales hire takes months to recruit and ramp, and a meaningful share leave inside the first year. Ultima gives you dedicated SDRs working your market now: they prospect across phone, email, and LinkedIn, qualify against a bar you set, and book meetings into your closers' calendars.

Outsourced inside sales for US B2B companies. Dedicated reps, not a shared call centre queue, and you keep every list, script, and call note.

This week's pipeline
Contacted
48
Qualified
19
Meeting Held
11
Opportunity
6
Meeting bookedTue 10:30
OwnerNamed rep
Qualification barAgreed
Dedicated Reps
Named to your account
Agreed Qualification
Bar set up front
No Lock-In
Month-to-month
Pipeline Reporting
Not activity logs
AI-Assisted
Human-owned calls
US-Focused
Columbus, Ohio
Capabilities

What Ultima Does

Prospecting, qualification, and closing, run by one team that owns the number rather than the activity log.

Inbound Lead Follow-Up

Every inbound lead contacted inside a defined response window, so demand your marketing paid for does not decay in a queue.

Lead Qualification

One written bar covering role, need, authority, and timing, applied the same way to inbound and outbound alike.

Multichannel Sequencing

Phone, email, and LinkedIn run as one cadence per account, so a buying group gets reached rather than one contact emailed five times.

CRM Setup & Hygiene

Pipeline stages, fields, and automations configured in your system of record, with reps logging activity as they work.

Closing Support

Where the scope runs past the booked meeting, our closers work the deal through negotiation to signature alongside your team.

Pipeline Reporting

Meetings held, opportunities created, and conversion by stage and source, plus what we are changing next week and why.

The Problem

Inside Sales Problems We Solve

Six Months From Job Post to First Meeting?

Recruiting, onboarding, and ramping an SDR burns quarters of salary before pipeline appears. A dedicated Ultima rep is working your list within weeks of discovery.

Reps Keep Leaving and You Restart?

SDR turnover is brutal, and each exit takes the account knowledge with it. We keep the process, scripts, and call history documented on your side, so a change of rep is not a reset.

Outsourced Before and Got a Call Centre?

Shared queues reading a generic script is why sales outsourcing has a bad name. You get named reps who learn your product, sit on your calls, and are introduced to prospects as your team.

Meetings Booked That Should Never Have Been?

Vendors paid per meeting will find you meetings. We agree the qualification bar before booking anything and report on meetings held and opportunities created, not meetings scheduled.

One Channel Doing All the Work?

Phone alone or email alone leaves most of your list untouched. Reps run coordinated phone, email, and LinkedIn sequences, because a buying group of nearly seven people is not reachable one way.

Activity Reports That Say Nothing?

Dials and sends measure effort, not progress. Weekly reporting covers connects, meetings held, opportunities created, and exactly where prospects drop out.

Why Ultima

Sales Outsourcing Fails When the Vendor Never Learns Your Business

So the commitments below are structural rather than promises: they change who does the work, what counts as qualified, and what you keep afterwards.

Named, Dedicated Reps

Your reps work your account only. They learn the product, sit on your calls, and introduce themselves as part of your team.

Qualification Agreed First

Role, need, authority, and timing defined with your closers during onboarding, then applied to every booking without exception.

Multichannel by Default

Phone, email, and LinkedIn run as one cadence against the same account, because a buying group is not reachable one way.

You Keep the Asset

Lists, scripts, sequences, and call notes live in your systems throughout, so bringing the function in-house later starts from a working process.

Reported in Pipeline

Meetings held, opportunities created, and conversion by stage. Dial counts are available, but they are not how we ask to be judged.

Month to Month

No minimum term and no prepaid pilot, so the work has to keep earning the renewal rather than relying on a contract.

What's Included

What's Included in Our Inside Sales Service

The full scope of a dedicated SDR engagement with Ultima.

Product & Market Onboarding

Reps are trained on your product, your competitors, and your closed-won patterns before they dial, and they sit in on real sales calls during ramp.

ICP & Verified Target List

A written ideal customer profile and a built, verified account list with named contacts and roles, refreshed as we learn what converts.

Multichannel Sequence Build

Call scripts, email sequences, and LinkedIn touches written with your team, then tested and revised against real reply and connect data.

Daily Prospecting & Qualification

Dedicated reps working the list every day, qualifying against the agreed bar and logging everything in your CRM as they go.

Meeting Booking & Handover

Qualified meetings booked into your closers' calendars with a written brief on the account, the need, and what was promised.

Weekly Reporting & Call Reviews

Connects, meetings held, opportunities created, and conversion by stage, plus recorded call reviews so you can hear how your market is being represented.

Process

How an Engagement Runs, Discovery to Pipeline

Eight stages, each ending in something you can review. Outreach does not start until the offer, the list, and the qualification bar are all signed off.

01

Discovery

We interview your team, read closed-won and closed-lost, and pressure-test whether the offer is ready for outbound.

Scope and go/no-go

02

ICP & Targeting

The pattern in your won deals, turned into a written profile and a segmented view of the addressable market.

ICP document

03

List Build

Accounts researched against the ICP, with several decision makers verified per account rather than one generic inbox.

Verified target list

04

Messaging

Call scripts, email sequences, and LinkedIn touches written with your team, using the positioning your closers already use.

Approved sequences

05

Infrastructure

Dedicated sending domains, SPF, DKIM and DMARC, mailbox warm-up, and your CRM configured for the pipeline stages we will report on.

Live sending stack

06

Qualification Bar

Role, need, authority, and timing agreed with your closers and written down before a single meeting is booked.

Written definition

07

Outreach

Dedicated reps working the list daily across every channel, qualifying against the bar and logging as they go.

Meetings in your calendar

08

Review & Iterate

Weekly reporting and recorded call reviews, with the segments and messages that are not working cut rather than defended.

Weekly pipeline report

Your systems

We Work Inside Your CRM, Not Beside It

Reps log every call, note, and stage change in your system of record as they work. Nothing lives in a vendor tool you lose access to later.

HubSpot
Deals, sequences, and lifecycle stages
Salesforce
Enterprise pipelines and reporting
Pipedrive
Lightweight deal-stage pipelines
Zoho CRM
Cost-sensitive teams and SMB stacks
Close
Call-heavy inside sales workflows
Outreach & Salesloft
Sequence execution and cadences
Apollo & ZoomInfo
Contact data and enrichment
Calendly & Chili Piper
Booking and routing meetings
Gong & Fathom
Call recording and review
Slack & Teams
Lead alerts and daily standups
Google Workspace
Sending domains and calendars
Your own system
We learn it rather than replace it

You own the asset. Target lists, scripts, sequences, call notes, and pipeline history stay in your accounts throughout. If the engagement ends, or you bring the function in-house, you inherit a documented process instead of starting from nothing. If you do not have a CRM configured for outbound yet, we set one up during onboarding and it remains yours.

Engagement models

How Ultima Work Is Priced

Priced on the team and the scope, never per meeting. Paying a vendor per appointment pays them to lower your qualification bar. Every tier is month to month, so the work has to keep earning the renewal.

Pipeline Starter

$2,500
per month

A part-time rep on one channel, working the inbound leads you already generate so demand stops decaying in a queue.

Fits: existing inbound nobody has time to work.
Most chosen

Dedicated SDR

$4,500
per month

One named SDR on your account across phone, email, and LinkedIn, running inbound follow-up and outbound against your target list.

Fits: a proven offer that needs repeatable top of funnel.

Sales Team

$8,500
per month

Two SDRs plus closer support, owning the pipeline from first contact through to a signed deal rather than handing off at the meeting.

Fits: teams whose closers are the bottleneck too.

Integrated

Custom
scoped per engagement

Any tier above, plus the SEO and marketing that creates the inbound in the first place, reported as one funnel instead of two.

Fits: companies buying demand and conversion together.

No setup fee and no minimum term. If a pipeline review shows outbound is not right for your offer yet, we will tell you before you spend on it.

Compare

Ultima, an In-House Hire, or a Typical Agency

These are commitments made elsewhere on this page, not aspirations. No competitor is named and no result is claimed.

Time to first conversation
How long before anyone is actually talking to your market.
Ultima
Live in weeks
In-house hire
Months to recruit and ramp
Typical agency
Weeks, after a pilot is paid
Commitment to start
What you sign before you know whether it works.
Ultima
Month to month
In-house hire
A salaried hire
Typical agency
3 to 12 month minimums
How the vendor is paid
Whether the incentive is aligned with your qualification bar.
Ultima
Team and scope
In-house hire
Salary plus commission
Typical agency
Often per meeting booked
Who works your account
Whether the person calling your market knows your product.
Ultima
Named, dedicated reps
In-house hire
Your own employee
Typical agency
Sometimes a shared queue
Qualification standard
Who decides what counts as a meeting worth a closer's hour.
Ultima
Agreed with you first
In-house hire
Set by your manager
Typical agency
Often set by the vendor
Where the data lives
Whether you still own the asset when the engagement ends.
Ultima
Your CRM, yours to keep
In-house hire
Your CRM
Typical agency
Sometimes the vendor's tools
What gets reported
Whether the number on the report is one you can act on.
Ultima
Meetings held, pipeline created
In-house hire
Whatever you build
Typical agency
Often dials and meetings booked
If it is not working
What happens when the honest answer is that outbound is wrong.
Ultima
We say so, and you can stop
In-house hire
A difficult performance conversation
Typical agency
Contract runs to term
How It Works

Inside Sales Is a System, Not a Headcount

1

Companies usually try to fix pipeline by hiring another rep. But a rep without a list, a script, a qualification bar, and a reporting loop just produces activity faster.

2

We build the system first: who to target, what to say, what counts as qualified, and how it gets measured. The reps then run inside that system, which is why a change of person does not reset your pipeline and why the process survives if you bring it in-house.

3

It also means you find out quickly whether the problem was capacity or the offer. If outbound is not landing because the message is wrong, you hear that in week three rather than after a year of salary.

Why the First Conversation Decides the Deal

75%

of B2B buyers prefer a rep-free sales experience (Gartner). The few conversations you do get therefore carry the whole deal.

6.8

people in the average B2B buying group, up from 5.4 (Harvard Business Review). One champion is no longer enough to move a deal.

24%

of sales organizations use cold calling as a primary channel, and 25% as a secondary one (HubSpot). The phone still works inside a sequence.

Source: Gartner, Harvard Business Review, HubSpot

PEOPLE IN THE BUYING GROUP5.46.8two years earliertodayMore stakeholders means single-threaded outreach stalls,so Ultima works several contacts per target account.
One partner

What Usually Runs Alongside a Sales Team

Sales converts demand, it does not create it. These are the divisions that feed the pipeline Ultima works.

Keep Exploring

Explore Related Services

Frequently Asked Questions

It is hiring a provider to run your inside sales function instead of building it on your own payroll. Ultima supplies dedicated sales development reps who prospect your target accounts by phone, email, and LinkedIn, qualify the interest they create, and book meetings for your closers. You get the function, the process, and the reporting without recruiting, ramping, or carrying the headcount.

A call centre gives you shared agents working a script across many clients. Ultima assigns named reps to your account only. They are trained on your product, they join your sales calls during onboarding, and they represent your brand rather than reading a generic pitch. That distinction is most of why outsourced inside sales either works well or fails badly.

Discovery, ICP definition, list build, and messaging typically take the first few weeks, then outreach begins. We do not start dialling on day two, because reps calling before they understand the product waste your list. Compared with hiring, where recruiting plus ramp usually runs to several months before the first meeting, the difference is substantial.

It depends on your market size, offer strength, and deal value, and any provider quoting a number before seeing your data is guessing. We set targets after the pipeline review using your historical conversion rates where you have them. What we commit to up front is the qualification bar, because that is what determines whether the meetings are worth having.

Yes. Reps work inside your CRM and sales tooling so activity, notes, and pipeline stay in your system of record rather than a vendor's. If you do not have a CRM configured for this yet, we will set it up as part of onboarding, and it remains yours.

Outsource when you need pipeline sooner than a hire can deliver, when you are testing a new segment, or when you do not yet have a manager who can coach SDRs. Hire when the motion is proven, repeatable, and you have someone to run it day to day. Many companies do both: outsource to prove the motion, then bring it in-house with the process we documented.

We tell you, with the data, rather than filling the report with activity. Sometimes the fix is the list or the message, and we change it. Sometimes the honest answer is that outbound is not the right channel for the offer yet. Engagements are month to month specifically so that conversation can be had without a contract fight.

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