A Google Shopping Ads Agency That Starts With Your Feed

A Google Shopping agency manages both halves of the system: the Merchant Center product feed and the campaigns built on it. That means product data auditing and optimization, disapproval monitoring, campaign structure and product group segmentation, bidding, and reporting. Proxima handles the full stack, accountable to return on ad spend rather than clicks.

Management fees are usually a flat monthly fee or a percentage of ad spend. Proxima sizes the fee to your catalogue size and ad budget, because a 200-product store is a fundamentally different job from a 40,000-SKU catalogue. Request a quote for an exact number, or start with a free feed review if you want proof of what we would fix first.

Because Shopping campaigns do not use keywords. Google decides which searches your products appear for by matching against the product data in your Merchant Center feed, as its own documentation states. A vague product title excludes you from searches no bid adjustment can win back, so feed work has a higher ceiling than bid work in almost every account we audit.

Performance Max uses your feed too, but it hands placement and budget decisions to Google across every surface at once. Standard Shopping campaigns give you product-level control and clearer reporting, which matters when margins differ sharply across the catalogue. Most accounts we run use both, with defined roles, rather than letting Performance Max absorb everything.

It depends on margin, price point, and competition, so any agency quoting a universal number is guessing. What we can commit to is the method: we establish your break-even return first, then manage toward a target above it by product segment. If your current data does not support a credible target yet, the first month is spent building that baseline honestly.

Yes. Each platform's default export has its own predictable weaknesses, usually thin titles and missing attributes like GTIN, size, or colour. We work with the native integration or a feed management tool depending on catalogue complexity, and the optimization layer sits on top either way, so you are not locked into re-platforming.

Feed fixes can lift impressions within days, since approval and matching improve as soon as the data does. Bidding and structure changes need two to four weeks of data to read properly, and a full quarter to judge return across seasonal variation. Anyone promising a specific ROAS in week one has not looked at your margins.