LinkedIn holds more than 1.3 billion members and close to every Fortune 500 company, which is why it is the one place a B2B buying group is reliably findable. It is also why it is saturated with automated connection requests that get ignored. Ultima works it the slow way: researched accounts, a real reason to reach out, and messages a human wrote.
LinkedIn lead generation for US B2B companies. Outreach from named reps on real profiles, measured in meetings held rather than connections accepted.
Prospecting, qualification, and closing, run by one team that owns the number rather than the activity log.
Every inbound lead contacted inside a defined response window, so demand your marketing paid for does not decay in a queue.
One written bar covering role, need, authority, and timing, applied the same way to inbound and outbound alike.
Phone, email, and LinkedIn run as one cadence per account, so a buying group gets reached rather than one contact emailed five times.
Pipeline stages, fields, and automations configured in your system of record, with reps logging activity as they work.
Where the scope runs past the booked meeting, our closers work the deal through negotiation to signature alongside your team.
Meetings held, opportunities created, and conversion by stage and source, plus what we are changing next week and why.
Unauthorised automation and scraping breach LinkedIn's User Agreement, and a restricted profile takes your network with it. Our reps work from real profiles and send messages they wrote, which is slower and does not put the account at risk.
A blank request from a stranger with no shared context is the easiest thing on the platform to ignore. We research the account first so the opening line references something specific and true about their business.
Harvard Business Review put the average B2B buying group at 6.8 stakeholders, up from 5.4. Messaging a single contact and waiting is why deals stall. We map the group and reach the roles that actually decide together.
Gartner found 75% of B2B buyers would prefer no rep contact at all, and an immediate pitch confirms their reasoning. First contact establishes relevance; the meeting request comes once there is a reason to accept it.
Titles are inconsistent across companies, so title-only filters produce lists full of the wrong people. We build the list from the account first, then identify the roles that matter inside it, which is slower and far more accurate.
Most LinkedIn programmes stop measuring at 'connection accepted'. Replies get worked by a real person, qualified against your bar, and either booked or handed back with a written note explaining why not.
So the commitments below are structural rather than promises: they change who does the work, what counts as qualified, and what you keep afterwards.
Your reps work your account only. They learn the product, sit on your calls, and introduce themselves as part of your team.
Role, need, authority, and timing defined with your closers during onboarding, then applied to every booking without exception.
Phone, email, and LinkedIn run as one cadence against the same account, because a buying group is not reachable one way.
Lists, scripts, sequences, and call notes live in your systems throughout, so bringing the function in-house later starts from a working process.
Meetings held, opportunities created, and conversion by stage. Dial counts are available, but they are not how we ask to be judged.
No minimum term and no prepaid pilot, so the work has to keep earning the renewal rather than relying on a contract.
The full scope of an Ultima LinkedIn engagement. Research and human outreach, with no automation tooling that would put your profiles at risk.
A written ideal customer profile, then accounts researched individually so outreach can reference something specific rather than a merge field.
The roles that decide together identified per account, so outreach reaches a committee rather than one contact who has to sell internally alone.
The reps' profiles positioned so a prospect who checks before replying sees somebody credible in your space, not an empty account.
Connection notes and messages written per segment and reviewed with your team. No automation tools, no scraped exports, no bulk connection bots.
LinkedIn coordinated with email and phone against the same account, because a buying group of nearly seven people is not reachable one way.
Every reply worked by a person, qualified against the bar agreed in onboarding, and booked into your closers' calendars with a written brief.
Accounts, contacts, messages, and outcomes logged in your CRM as the work happens, so the relationship history is yours rather than ours.
Accounts worked, acceptance and reply rates, meetings booked, meetings held, and what we are changing next week and why.
Eight stages, each ending in something you can review. Outreach does not start until the offer, the list, and the qualification bar are all signed off.
We interview your team, read closed-won and closed-lost, and pressure-test whether the offer is ready for outbound.
Scope and go/no-go
The pattern in your won deals, turned into a written profile and a segmented view of the addressable market.
ICP document
Accounts researched against the ICP, with several decision makers verified per account rather than one generic inbox.
Verified target list
Call scripts, email sequences, and LinkedIn touches written with your team, using the positioning your closers already use.
Approved sequences
Dedicated sending domains, SPF, DKIM and DMARC, mailbox warm-up, and your CRM configured for the pipeline stages we will report on.
Live sending stack
Role, need, authority, and timing agreed with your closers and written down before a single meeting is booked.
Written definition
Dedicated reps working the list daily across every channel, qualifying against the bar and logging as they go.
Meetings in your calendar
Weekly reporting and recorded call reviews, with the segments and messages that are not working cut rather than defended.
Weekly pipeline report
Reps log every call, note, and stage change in your system of record as they work. Nothing lives in a vendor tool you lose access to later.
You own the asset. Target lists, scripts, sequences, call notes, and pipeline history stay in your accounts throughout. If the engagement ends, or you bring the function in-house, you inherit a documented process instead of starting from nothing. If you do not have a CRM configured for outbound yet, we set one up during onboarding and it remains yours.
Priced on the team and the scope, never per meeting. Paying a vendor per appointment pays them to lower your qualification bar. Every tier is month to month, so the work has to keep earning the renewal.
A part-time rep on one channel, working the inbound leads you already generate so demand stops decaying in a queue.
One named SDR on your account across phone, email, and LinkedIn, running inbound follow-up and outbound against your target list.
Two SDRs plus closer support, owning the pipeline from first contact through to a signed deal rather than handing off at the meeting.
Any tier above, plus the SEO and marketing that creates the inbound in the first place, reported as one funnel instead of two.
No setup fee and no minimum term. If a pipeline review shows outbound is not right for your offer yet, we will tell you before you spend on it.
These are commitments made elsewhere on this page, not aspirations. No competitor is named and no result is claimed.
Every prospect worth reaching already receives automated LinkedIn requests daily. The tooling that made outreach cheap also made it worthless, because the recipient learned to recognise it instantly.
That is the case for doing it by hand. Fewer accounts, researched properly, contacted by a named person with a specific reason. It produces far less volume and considerably more conversation. It also stays inside LinkedIn's User Agreement, which prohibits unauthorised automation and scraping, so your profiles are not one enforcement sweep away from disappearing along with the network they carry.
The platform is worth the effort. LinkedIn reports over 1.3 billion members, more than 290 million of them in North America, and close to 100% of the Fortune 500 represented. There is no comparable place to find a B2B buying committee, which is exactly why it deserves better than a bot.
of B2B buyers prefer a rep-free sales experience (Gartner). The few conversations you do get therefore carry the whole deal.
people in the average B2B buying group, up from 5.4 (Harvard Business Review). One champion is no longer enough to move a deal.
of sales organizations use cold calling as a primary channel, and 25% as a secondary one (HubSpot). The phone still works inside a sequence.
Source: Gartner, Harvard Business Review, HubSpot
Sales converts demand, it does not create it. These are the divisions that feed the pipeline Ultima works.
Defines your ideal customer profile, researches matching accounts, maps the roles that decide together, writes and sends outreach from real profiles, works the replies, and books qualified meetings for your closers. At Ultima the research and the reply handling are where most of the effort goes, because those are what separate a conversation from an ignored connection request.
No. Unauthorised automation and scraping breach LinkedIn's User Agreement, and enforcement means a restricted or removed profile, taking the network and message history with it. Our reps work from real profiles and write their own messages. It is slower, it produces less volume, and it is the reason the accounts survive long enough to build anything.
We agree this in onboarding. Most clients prefer outreach from dedicated Ultima reps introduced as part of their team, which keeps your executives' profiles clear of prospecting volume. Where a founder's name genuinely opens doors, we can work with your profile instead, with every message reviewed by you before it is sent.
Outbound lead generation is the full multichannel programme, with LinkedIn as one channel inside it and the target being qualified pipeline overall. This page is the LinkedIn-led version for teams whose buyers are reachable there and who want the effort concentrated on that platform. If you are unsure which fits, the pipeline review will tell you, and we will recommend the cheaper of the two when it is the right answer.
It helps, mainly for the search filters and saved-account lists that make buying-group mapping practical at any scale. It is a licence cost rather than a strategy, though. A well-researched list of two hundred accounts beats a Sales Navigator export of ten thousand, and the tool does not do the researching.
It depends on your market size, offer strength, and deal value, and any provider quoting a number before seeing your data is guessing. We set targets after the pipeline review using your historical conversion rates where you have them. What we commit to up front is the qualification bar, because that determines whether the meetings are worth attending.
Discovery, ICP definition, account research, and profile preparation take the first few weeks, then outreach begins. Because the approach is account-by-account rather than bulk, early volume is deliberately low and rises as the researched list grows. Companies expecting hundreds of touches in week one are usually describing the automated approach we do not run.
The CRM record of every account, contact, message, and outcome is logged in your system as the work happens, so the commercial history is yours. Connections themselves live on whichever profile sent them, which is one more reason we agree up front whose profiles are used.
Tell us where you want to rank. We'll send back a free audit and a clear plan to get you there.