Online reviews are public ratings and feedback customers leave on Google, Yelp, and industry directories. They influence local rankings and trust.
Also known as: Customer Reviews · Google Reviews
Review quantity, average rating, recency, and owner responses are local ranking factors, and they shape whether searchers choose your business over a competitor's.
Local businesses, service providers, and any brand whose buyers check reviews before purchasing.
Request, monitor, and respond to reviews continuously as part of an ongoing local SEO and reputation program.
Our team can put this into practice for your site. Start with a free audit, or explore the google business profile service.
Local SEO is the practice of optimizing a business to appear in location-based searches and the map pack, so nearby customers find it when they are ready to buy.
Google Business ProfileA Google Business Profile is the free listing that controls how a business appears in Google Search and Maps, including hours, reviews, photos, and the local map pack.
Google Map PackThe Google Map Pack is the block of three local business listings shown with a map at the top of many location-based search results, drawn from Google Business Profiles.
Last updated: 2026-08-04