Boosting posts is not advertising. Proxima is a social media advertising agency that runs paid social as a performance channel: audiences built on intent, creative tested at volume, and every dollar tracked to acquisition cost.
Facebook and Instagram, LinkedIn, and TikTok ads managed for US businesses. Building an organic audience too? That's our Social Media Marketing practice, and the two work best together.
The boost button is the platform's most profitable feature, for the platform. We run proper campaign structures with objectives, audiences, and placements chosen deliberately rather than defaulted.
Creative is the targeting now. We run a continuous creative pipeline of hooks, formats, and angles, so a fatiguing ad is replaced by a tested winner instead of a rush job.
Broad targeting without a signal just buys cheap impressions. We build audiences from your customer data, site behaviour, and lookalikes, and let the algorithm optimize inside a well-defined pool.
Most people do not buy on first contact, and without retargeting you pay to acquire the same attention twice. We build sequenced retargeting so warm visitors see the next message, not the first one again.
Rising CPMs punish weak creative and loose tracking hardest. We fix conversion tracking and server-side signal, then let better creative and cleaner audiences bring the acquisition cost back down.
Every ad account reports its own attributed conversions, and the totals never add up. We reconcile platform data with GA4 and your CRM, so you are optimizing against real revenue.
A paid social agency accountable to cost per acquisition, not reach
Audiences built from your customer list, site behaviour, and lookalikes, structured so the platform's automation has a strong signal to optimize against instead of a blank slate.
A continuous pipeline of hooks, formats, and angles, because on paid social the creative is the targeting and fatigue arrives faster than most teams can replace it.
Cold prospecting, warm retargeting, and customer retention run as separate campaigns with separate messages and budgets, rather than one campaign hoping to do all three.
Platform-reported conversions reconciled with GA4 and your CRM, so cost per acquisition and ROAS reflect the bank account rather than the ad account.
Platform automation optimizes toward whatever you tell it to. We make sure that is qualified revenue rather than cheap clicks.
Exactly what an engagement with our paid social team covers, no vague scope.
A full review of your existing ad accounts, tracking, audiences, and creative history, plus a documented channel and budget strategy before anything relaunches.
Meta, LinkedIn, and TikTok campaigns structured by funnel stage, with objectives, placements, and budgets managed actively rather than set and forgotten.
Customer-list uploads, lookalikes, site-behaviour segments, and sequenced retargeting so warm traffic gets the next message rather than a repeat.
Static, carousel, and short-form video creative produced on a testing schedule, with fatigue monitored and winners scaled.
Conversion tracking, server-side signal where it matters, and reconciliation against GA4 and your CRM, so the numbers you optimize on are trustworthy.
Monthly reporting on cost per acquisition, ROAS, and creative-level performance, plus what we're testing next and why.
AI-Powered & Agentic Marketing
AI agents watch creative fatigue and audience performance hour by hour. Our strategists decide what to say and where to spend, so you get machine speed with human judgment.
Agents analyze your ad accounts, past creative, and audience overlap at a depth no manual account review reaches, surfacing what has already been proven and wasted.
Models cluster your customer data and site behaviour into audience pools; strategists decide which are worth prospecting, retargeting, or excluding.
AI-generated hooks, angles, and variations produced at testing volume, each shaped and approved by a human before it reaches your brand's feed.
Agents watch cost per result across campaigns continuously and flag where budget should move, so spend follows performance instead of last month's plan.
Creative fatigue, frequency, and audience saturation monitored in real time, so a fading winner is replaced before your acquisition cost climbs.
When 2tentech rebuilt FAJ Technical Services' digital presence, traffic grew 115.8% and conversions doubled, because every change was measured against enquiries rather than reach. That same discipline is how Proxima runs paid social: every audience, creative, and placement is judged by what a customer costs to acquire, not by what an impression costs to buy.
See results like this for your business →Paid search captures demand that already exists: someone is searching, you show up. Paid social creates demand: nobody was looking for you, and the creative has to earn the stop, the read, and the click.
That difference changes everything about how the two are run. Search rewards keyword and bid discipline; social rewards creative volume and audience signal. Treating them the same is why so many search-first accounts fail on Meta.
Run together they compound: paid social creates the brand demand that makes search cheaper, and retargeting catches the search visitors who left without converting. We manage both under one strategy and one report.
Compare
How Proxima stacks up against a typical agency and doing it in-house.
Pricing
Transparent monthly retainers. No long-term contracts, cancel anytime.
For small businesses starting to compete online.
Billed monthly, no contract
Our most popular plan for businesses ready to scale.
Billed monthly, no contract
Full-scale marketing for competitive markets.
Billed monthly, no contract
All plans are month-to-month with no long-term contract. Not sure which fits? Get a free consultation and we will recommend one
Tech evolves fast. We evolve faster. Whether you're growing a business, building a brand, or solving technical challenges, 2tentech has your back with powerful, ready-to-go solutions.
A social media advertising agency plans and runs your paid campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok. Proxima handles strategy, campaign structure, audience building, creative production and testing, conversion tracking, and reporting tied to cost per acquisition rather than reach or engagement.
Paid social is advertising: you pay the platform to place your message in front of audiences you target. Social media marketing is the organic side, content and community on your own profiles. Proxima runs them as separate services because they need different skills, budgets, and metrics, but coordinates them under one strategy so your best organic content becomes your cheapest ad creative.
Fewer than you think, and it depends on your buyer. LinkedIn works for B2B and considered professional services despite high CPMs. Meta covers most consumer and local businesses with the best targeting and retargeting infrastructure. TikTok suits brands that can produce native short-form video consistently. Our audit recommends one or two platforms to do properly rather than spreading a budget thin.
Ad spend and management are separate. As a rule, a Meta test needs enough monthly budget to generate roughly 50 conversions per campaign for the algorithm to optimize reliably, which for most businesses means starting at a few thousand a month. We will tell you honestly if your budget is too thin for the channel rather than take it anyway.
Yes. Creative production and testing are part of the service, static, carousel, and short-form video, because on paid social the creative is the targeting. If you have an in-house studio we work to your brand kit and feed it a tested brief instead of duplicating the function.
The first two to four weeks are a learning period while tracking beds in and the algorithm gathers conversion signal, so early numbers are unreliable by design. Meaningful cost-per-acquisition improvement usually appears in month two, once enough creative has been tested to know which angle your market responds to.
Tell us where you want to rank. We'll send back a free audit and a clear plan to get you there.
