Most content underperforms because nobody decided what it was for. Proxima is a content strategy agency that delivers a documented strategy: who you are talking to, the themes worth owning, and a roadmap specific enough that any competent team can execute it.
A fixed-scope content marketing strategy engagement for US businesses. Yours to keep and run in-house, or hand back to us for production.
Topic-of-the-week publishing produces a library with no centre of gravity. We define a small number of themes to own, so each piece reinforces the last instead of starting over.
Vague audiences produce vague content. We build the strategy from buyer research and real sales-call themes, so every asset answers something a prospect actually asks.
Chasing the same topics as a competitor with ten times your authority is expensive optimism. We map the competitive gaps and point your budget where you can realistically own the conversation.
Most strategy documents die because they stop at principles. Ours ends in a roadmap: specific topics, formats, owners, and sequence, at a level of detail a writer can start from on Monday.
You may already own assets worth updating rather than replacing. We audit what exists and mark each piece keep, update, consolidate, or retire, before recommending anything new.
A strategy without a measurement plan cannot be defended at budget time. We define the metrics, the reporting cadence, and what good looks like at three, six, and twelve months.
A content strategy agency that hands over a plan, not a philosophy
Buyer interviews, sales-call themes, search demand, and competitor libraries analyzed first, so the strategy rests on evidence rather than a workshop's best guesses.
We pick territory where your authority, expertise, and proof give you a real chance, instead of pointing you at the head terms every competitor is already funding.
Specific topics, formats, channels, sequence, and owners for the next two to four quarters, at briefing-level detail so execution can start immediately.
The strategy is a deliverable you own outright, executable in-house, with your existing agency, or with our production team. No lock-in, and we say so upfront.
Ours ends in a roadmap detailed enough to brief against, whoever ends up doing the work.
A fixed-scope engagement with defined deliverables, typically four to six weeks.
Every existing asset inventoried and marked keep, update, consolidate, or retire, with the reasoning attached.
Interviews with your team and customers, sales-call themes, and search demand analysis, turned into the questions your content has to answer.
What your competitors have covered, how well, and where the genuinely winnable territory is for a brand with your authority.
The three to five themes your brand should own, with the point of view, proof, and messaging that make each one defensible.
Which channels get which formats, how assets are repurposed, and where distribution effort goes, because publishing is not distribution.
A sequenced two-to-four-quarter roadmap with topics, formats, and owners, plus the metrics, cadence, and targets that define success.
AI-Powered & Agentic Marketing
AI agents read more of your market in a week than a team could in a quarter. Our strategists decide what it means and own the recommendation.
Agents inventory and classify every existing asset, scoring each for performance and overlap, so the audit is exhaustive rather than a sample.
Models analyze competitor libraries, search demand, and community discussion at a scale manual research cannot reach, surfacing the questions nobody has answered well.
Buyer questions clustered into candidate themes and scored on demand, difficulty, and fit with your authority; strategists choose the ones worth owning.
AI drafts the topic and format matrix; strategists sequence it against your sales cycle and campaigns into a roadmap a writer can start from.
We define the metrics, cadence, and three, six, and twelve-month targets, so the strategy can be defended and adjusted with evidence.
When 2tentech rebuilt FAJ Technical Services' digital presence, traffic grew 115.8% and conversions doubled, because the plan was specific enough to act on and measured against revenue from day one. That is the bar we hold a content strategy to: not whether it reads well, but whether a team can run it and prove it worked.
See results like this for your business →This is a standalone, fixed-scope engagement with a defined end date and a document you own. Plenty of clients take it in-house from there, and that is a legitimate outcome rather than a lost sale.
If you would rather not build the production capacity, our Content Creation Services team executes the roadmap, and our Content Marketing engagement covers strategy, production, and distribution as an ongoing program.
Deciding which of the three you need is the first conversation, not an upsell at the end of one. If your plan is already sound and only capacity is missing, we will say so.
Compare
How Proxima stacks up against a typical agency and doing it in-house.
Pricing
Transparent monthly retainers. No long-term contracts, cancel anytime.
For small businesses starting to compete online.
Billed monthly, no contract
Our most popular plan for businesses ready to scale.
Billed monthly, no contract
Full-scale marketing for competitive markets.
Billed monthly, no contract
All plans are month-to-month with no long-term contract. Not sure which fits? Get a free consultation and we will recommend one
Tech evolves fast. We evolve faster. Whether you're growing a business, building a brand, or solving technical challenges, 2tentech has your back with powerful, ready-to-go solutions.
A documented, executable plan. Proxima delivers a content audit, buyer and market research, a competitive gap analysis, the themes your brand should own, a channel and distribution plan, and a sequenced roadmap with a measurement plan attached. It is specific enough to brief a writer from, not a set of principles.
Typically four to six weeks, depending on how much existing content there is to audit and how many stakeholder and customer interviews we run. It is fixed-scope with a defined end date, so you know exactly what you are getting and when.
It is priced as a one-off project rather than a retainer, and scales with the size of the audit and the depth of research. Because it is standalone, you can commission it, take the document, and decide about execution afterwards. Request a quote and we will scope it against your actual content footprint.
Yes. The strategy is a deliverable you own, written to be run by whoever you choose: your in-house team, your existing agency, or ours. We build it that way deliberately, because a strategy that only works if we execute it is not a strategy, it is a sales document.
This engagement produces the plan and ends. Content Marketing is the ongoing program that includes strategy, production, distribution, and reporting month after month. If you only need direction, buy this. If you need the whole function, buy that.
We include search demand analysis, because what people search is evidence about what they want. But this is a content marketing strategy, brand, demand, and authority, not a keyword plan. Technical and ranking-focused SEO strategy sits with Optima, our SEO practice, and the two dovetail cleanly when you buy both.
Tell us where you want to rank. We'll send back a free audit and a clear plan to get you there.
