Most people do not buy on the first visit, and roughly 70% of carts are abandoned outright. Retargeting is how you stop paying twice for the same attention. Proxima runs remarketing across Google, Meta, and YouTube as one sequenced system: audiences split by intent and recency, creative that moves people forward, and reporting on the revenue it recovered.
Cross-platform retargeting and remarketing services for US brands. Need cold prospecting too? That's handled by our Google Ads, Meta, and TikTok practices, and retargeting sits on top of all three.
Around 70% of carts are abandoned, and most of those shoppers are reachable for days afterwards. We build recovery sequences that catch them while the intent is still warm.
Repetition without a next message is how retargeting becomes an annoyance. We set frequency caps and membership windows, so people exit the sequence instead of being chased indefinitely.
A blog reader and a checkout abandoner are not the same person. We segment by page depth, recency, and intent, so each group gets the message that matches where they actually stopped.
Your visitors do not live on a single network. We run coordinated remarketing across Google Display, YouTube, and Meta, with frequency managed across all of them rather than per channel.
Cookie restrictions and consent rules quietly shrink audiences until campaigns starve. We implement server-side tracking and first-party audience sources, so lists stay large enough to deliver.
Warm audiences convert well by definition, which makes retargeting look better than it is. We measure incrementality, so you know what the spend genuinely added rather than what it claimed.
Cross-platform remarketing measured on recovered revenue, not attributed clicks
Cart abandoners, pricing-page visitors, and casual readers separated by behaviour and recency, because they need different asks at different budgets.
Message sequences that advance with each exposure, with frequency caps and exit rules so warm attention is nudged rather than worn down.
Google Display, YouTube, and Meta run as a single coordinated layer, so the same person is not hit independently by three channels competing for credit.
Recovered revenue and incrementality testing, so retargeting is judged on what it actually added rather than the conversions it would have collected anyway.
The job is to move someone from where they stopped to the next step, which means the message has to change as they do.
Exactly what a retargeting engagement with Proxima covers, no vague scope.
A full review of tags, pixels, consent handling, and existing segments, with server-side tracking implemented where audiences are leaking.
Segments built by page depth, recency, and intent, plus customer lists and lookalike sources, so budget follows the warmest traffic.
Google Display, YouTube, and Meta remarketing campaigns structured as one layer with shared frequency and budget logic.
Product-level dynamic ads for ecommerce, so people see what they actually looked at rather than a generic brand message.
Message sequences by funnel stage, with caps, membership windows, and exclusions that stop converted customers from being chased.
Recovered revenue, cost per acquisition by segment, and holdout testing where budget allows, with what we are changing next.
AI-Powered & Agentic Marketing
AI agents watch audience health and frequency around the clock. Our strategists own the segmentation, the sequences, and the outcome, so you get machine speed with human judgment.
Agents test tags, consent handling, and segment sizes across platforms, surfacing the tracking gaps that quietly starve your lists.
Models cluster visitor behaviour by depth and recency; strategists turn those clusters into segments worth spending different budgets on.
AI-assisted message sequences mapped to each segment, each reviewed by a human before a dollar runs behind it.
Agents watch frequency, overlap, and exclusion health across platforms in real time, so nobody gets chased after they convert.
Holdout groups are maintained where budget allows, so scaling decisions rest on genuine lift rather than attributed credit.
When 2tentech rebuilt FAJ Technical Services' digital presence, traffic grew 115.8% and conversions doubled, because attention was captured and then actually converted rather than left to leak. Retargeting is the same principle applied to paid traffic: the expensive part is earning the visit, so the discipline goes into not wasting it.
See results like this for your business →Prospecting campaigns create the audience; retargeting converts it. Treating remarketing as a separate channel with its own goals is how brands end up with three platforms each claiming the same sale, and a budget split that nobody can defend.
We run retargeting as a layer sitting on top of whatever is generating traffic, whether that is Google Ads, Meta, TikTok, or organic search. Frequency, exclusions, and budget are managed across the whole layer, so the person who abandoned a cart yesterday has one coherent experience instead of three competing ones.
You get one weekly report: what the warm layer recovered, what it cost, and how much of it was genuinely incremental rather than conversions that were coming anyway.
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How Proxima stacks up against a typical agency and doing it in-house.
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For small businesses starting to compete online.
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In practice the terms are used interchangeably. Historically remarketing was Google's word for it, and it also covered email follow-up, while retargeting described paid ads served to past visitors. Today both usually mean the same thing: showing ads to people who already interacted with your brand. We use whichever term your team prefers and run the same system either way.
A retargeting agency builds and runs the warm-audience layer of your advertising: tracking and audience setup, segmentation by intent and recency, campaign builds across Google, YouTube, and Meta, creative sequencing, frequency control, and reporting. Proxima runs it as one coordinated layer rather than separate campaigns per platform, because the same person is reachable on all of them.
Retargeting reaches a much smaller audience than prospecting, so budgets are smaller: many accounts run effectively on 10% to 20% of total ad spend. Our management fee is sized to the number of platforms and the complexity of your audience architecture. If your site traffic is too low to build usable segments, we will say so rather than sell you a layer that cannot deliver.
Platforms enforce minimum audience sizes, typically around 100 users for Google Display and 1,000 for Search remarketing lists. As a practical floor, a few thousand monthly visitors makes segmentation viable. Below that, the honest answer is to spend the budget on generating traffic first, and add the warm layer once there is something to retarget.
They shrink audiences rather than end retargeting. Browser restrictions and consent requirements mean fewer visitors are eligible, and windows are shorter. The response is first-party data: server-side tracking, customer lists, and consent handling done properly. Accounts we audit often find audiences half the size they should be purely because of a tracking gap nobody noticed.
Frequency caps, membership windows, and exclusion lists. Someone who bought should be excluded immediately, someone who bounced in five seconds probably should not enter at all, and nobody should see the same creative for months. We set exit rules so the sequence ends, which protects the brand and stops budget being spent on people who have already decided.
By testing it rather than trusting attribution. Warm audiences convert well by definition, so platform reports credit retargeting with sales that would have happened anyway. Where budget allows we run holdout tests, withholding retargeting from a portion of the audience to measure the genuine lift. That number is what we report, and it is usually smaller than the platform's, which is the point.
Tell us where you want to rank. We'll send back a free audit and a clear plan to get you there.
