Hiring a sales team is a twelve-month bet: recruit, onboard, ramp, and hope they stay. Ultima gives you the same function without the headcount. Trained US-market SDRs prospect and qualify, closers work the deals that are real, and you get one weekly report on pipeline created rather than activity logged.
Outsourced sales for US B2B companies. Month to month, no long lock-in, and we will tell you if your offer is not ready for outbound before we take it to market.
Prospecting, qualification, and closing, run by one team that owns the number rather than the activity log.
Every inbound lead contacted inside a defined response window, so demand your marketing paid for does not decay in a queue.
One written bar covering role, need, authority, and timing, applied the same way to inbound and outbound alike.
Phone, email, and LinkedIn run as one cadence per account, so a buying group gets reached rather than one contact emailed five times.
Pipeline stages, fields, and automations configured in your system of record, with reps logging activity as they work.
Where the scope runs past the booked meeting, our closers work the deal through negotiation to signature alongside your team.
Meetings held, opportunities created, and conversion by stage and source, plus what we are changing next week and why.
Inbound interest decays fast. We put a named person on every new lead with a defined response window, so the ones who raised their hand are actually spoken to while they still care.
Recruiting, onboarding, and ramping a rep costs months of salary before the first meeting lands, and half of them leave inside a year. We give you the function without the hiring risk.
Founder-led sales works until it becomes the ceiling. We take the repeatable top of the funnel off your plate so the expensive people only get involved when the deal is real.
Traffic and form fills are not pipeline. We sit downstream of whatever generates demand, qualify honestly, and hand back a clear read on which sources produce buyers.
Without an agreed qualification bar, every lead looks equal and forecasts become guesswork. We define the bar with you and apply it consistently, so the pipeline number means something.
Dials and emails sent are activity, not progress. We report on meetings held, opportunities created, and where deals stall, which is the part you can actually fix.
So the commitments below are structural rather than promises: they change who does the work, what counts as qualified, and what you keep afterwards.
Your reps work your account only. They learn the product, sit on your calls, and introduce themselves as part of your team.
Role, need, authority, and timing defined with your closers during onboarding, then applied to every booking without exception.
Phone, email, and LinkedIn run as one cadence against the same account, because a buying group is not reachable one way.
Lists, scripts, sequences, and call notes live in your systems throughout, so bringing the function in-house later starts from a working process.
Meetings held, opportunities created, and conversion by stage. Dial counts are available, but they are not how we ask to be judged.
No minimum term and no prepaid pilot, so the work has to keep earning the renewal rather than relying on a contract.
Exactly what an Ultima engagement covers, so you know where our work stops and yours starts.
We interview your team, review closed-won and closed-lost deals, and pressure-test the offer. If outbound will not work for it yet, you hear that before you spend on it.
A written ICP and a built, verified target list, so outreach goes to accounts that can actually buy rather than whoever a data vendor returned.
Call scripts, email sequences, and LinkedIn touches written with your team and tested in market, not lifted from a template pack.
Trained SDRs work the list across phone, email, and LinkedIn, qualify against the agreed bar, and book meetings straight into your calendar.
Every inbound lead is contacted inside a defined response window, so demand your marketing paid to create does not sit in a queue.
Meetings held, opportunities created, conversion by stage and by source, plus what we are changing next week and why.
Eight stages, each ending in something you can review. Outreach does not start until the offer, the list, and the qualification bar are all signed off.
We interview your team, read closed-won and closed-lost, and pressure-test whether the offer is ready for outbound.
Scope and go/no-go
The pattern in your won deals, turned into a written profile and a segmented view of the addressable market.
ICP document
Accounts researched against the ICP, with several decision makers verified per account rather than one generic inbox.
Verified target list
Call scripts, email sequences, and LinkedIn touches written with your team, using the positioning your closers already use.
Approved sequences
Dedicated sending domains, SPF, DKIM and DMARC, mailbox warm-up, and your CRM configured for the pipeline stages we will report on.
Live sending stack
Role, need, authority, and timing agreed with your closers and written down before a single meeting is booked.
Written definition
Dedicated reps working the list daily across every channel, qualifying against the bar and logging as they go.
Meetings in your calendar
Weekly reporting and recorded call reviews, with the segments and messages that are not working cut rather than defended.
Weekly pipeline report
Reps log every call, note, and stage change in your system of record as they work. Nothing lives in a vendor tool you lose access to later.
You own the asset. Target lists, scripts, sequences, call notes, and pipeline history stay in your accounts throughout. If the engagement ends, or you bring the function in-house, you inherit a documented process instead of starting from nothing. If you do not have a CRM configured for outbound yet, we set one up during onboarding and it remains yours.
Priced on the team and the scope, never per meeting. Paying a vendor per appointment pays them to lower your qualification bar. Every tier is month to month, so the work has to keep earning the renewal.
A part-time rep on one channel, working the inbound leads you already generate so demand stops decaying in a queue.
One named SDR on your account across phone, email, and LinkedIn, running inbound follow-up and outbound against your target list.
Two SDRs plus closer support, owning the pipeline from first contact through to a signed deal rather than handing off at the meeting.
Any tier above, plus the SEO and marketing that creates the inbound in the first place, reported as one funnel instead of two.
No setup fee and no minimum term. If a pipeline review shows outbound is not right for your offer yet, we will tell you before you spend on it.
These are commitments made elsewhere on this page, not aspirations. No competitor is named and no result is claimed.
Most companies do not have a lead problem, they have a follow-up problem. Demand gets created, sits in a CRM, and decays because nobody owns the first conversation.
Ultima owns that handoff. We work inbound leads inside an agreed response window and run outbound against a defined target list, using the same qualification bar for both. That means the pipeline number is comparable across sources, and you can finally see whether your marketing spend produces buyers or just traffic.
Because 2tentech also runs the SEO and marketing that creates the demand, the loop closes: what sales learns on calls feeds back into the content and targeting, rather than dying in a call log nobody reads.
of B2B buyers prefer a rep-free sales experience (Gartner). The few conversations you do get therefore carry the whole deal.
people in the average B2B buying group, up from 5.4 (Harvard Business Review). One champion is no longer enough to move a deal.
of sales organizations use cold calling as a primary channel, and 25% as a secondary one (HubSpot). The phone still works inside a sequence.
Source: Gartner, Harvard Business Review, HubSpot
Sales converts demand, it does not create it. These are the divisions that feed the pipeline Ultima works.
It replaces or extends the top of your sales function. Ultima builds the target list, writes the messaging with you, runs prospecting across phone, email, and LinkedIn, qualifies against a bar you agree in advance, and books meetings into your calendar. Depending on the engagement we either hand qualified meetings to your closers, or work the deals through to close ourselves.
Speed and risk. Hiring means recruiting, onboarding, and ramping before the first meeting lands, on your payroll the whole time, with real odds the person leaves inside a year. Ultima is live in weeks and month to month. The tradeoff is honest: an in-house rep will eventually know your product more deeply than an outsourced one, which is why we run discovery properly and stay on your calls.
Pricing depends on how many reps are dedicated to you, which channels they run, and whether the scope stops at booked meetings or continues through to close. We size it after a pipeline review rather than quoting from a rate card, because a business with warm inbound demand needs a very different setup from one starting cold.
Both, and we recommend both. Inbound leads convert far better because those people already raised their hand, so they get worked first and inside a defined response window. Outbound then fills the gap when inbound volume is not enough to hit the number. Using one qualification bar across both is what makes the sources comparable.
It fits best where there is a proven offer and a founder or small team already closing deals, but no repeatable top of funnel. If nobody has sold the product yet, outbound will amplify an unproven message rather than fix it, and we will say so. Very large sales organizations usually want in-house headcount with us covering a specific segment or territory instead.
Yes, and it is written into how we work. Target lists, scripts, sequences, call notes, and CRM records are yours throughout. If you later bring the function in-house, you inherit a documented process rather than starting over, which is the opposite of how sales outsourcing usually ends.
Whatever we agree it is before we book any. Typically it covers the right role, a real need, budget authority or access to it, and a timeframe. Writing the bar down first is the single thing that prevents the month-three argument about lead quality, so we insist on it during onboarding.
Tell us where you want to rank. We'll send back a free audit and a clear plan to get you there.