The Google Map Pack is the block of three local business listings shown with a map at the top of many location-based search results, drawn from Google Business Profiles.
Also known as: Local Pack · Local 3-Pack · Map Pack
The map pack sits above the organic results for local queries and captures a large share of clicks, calls, and directions, making it the prime target of local SEO.
Businesses with a physical location or service area competing for nearby, high-intent searches.
Target the map pack as soon as you serve a local market, and keep optimizing as reviews, citations, and competitors change.
Our team can put this into practice for your site. Start with a free audit, or explore the local seo service.
Local SEO is the practice of optimizing a business to appear in location-based searches and the map pack, so nearby customers find it when they are ready to buy.
Google Business ProfileA Google Business Profile is the free listing that controls how a business appears in Google Search and Maps, including hours, reviews, photos, and the local map pack.
Local CitationsA local citation is any online mention of a business's name, address, and phone number (NAP). Consistent citations reinforce local search legitimacy.
SERP (Search Engine Results Page)A SERP is the page a search engine returns for a query, including organic results, ads, and features like the map pack, featured snippets, and AI Overviews.
Last updated: 2026-08-04