A SERP is the page a search engine returns for a query, including organic results, ads, and features like the map pack, featured snippets, and AI Overviews.
Also known as: Search Results Page
Understanding what fills a SERP shows the real competition and the formats you need to win, whether that is a snippet, a local pack, or an AI citation.
Anyone planning content or measuring visibility, since modern SERPs push organic links below many features.
Analyze the live SERP for every target query before creating a page.
Our team can put this into practice for your site. Start with a free audit, or explore the seo audit service.
A featured snippet is the highlighted answer box at the top of some Google results that quotes a page directly to answer a query, often read aloud by voice assistants.
AI Search OptimizationAI Search Optimization is optimizing content and site signals so AI-powered search features and assistants can find, summarize, quote, and recommend a brand. Success is measured by retrieval, citation, and recommendation rather than ranking alone.
Search IntentSearch intent is the goal behind a query: whether the searcher wants information, a specific site, a comparison, or to make a purchase. Matching it is essential to ranking.
Last updated: 2026-08-03