AI Search Optimization is optimizing content and site signals so AI-powered search features and assistants can find, summarize, quote, and recommend a brand. Success is measured by retrieval, citation, and recommendation rather than ranking alone.
Also known as: AI SEO · AI Search SEO
As AI Overviews and assistants mediate more queries, being retrievable and citable by them protects visibility that classic rankings no longer fully capture.
Businesses competing in fast-moving or informational niches where AI answers increasingly sit above or replace the traditional results.
Now. Build citation-ready, well-structured content as AI search features expand across Google, Bing, and standalone assistants.
Our team can put this into practice for your site. Start with a free audit, or explore the ai search seo service.
Generative Engine Optimization (GEO) is the practice of structuring content so AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews can retrieve, understand, and cite it in their generated responses.
Structured DataStructured data is standardized Schema.org markup (usually JSON-LD) that describes a page's content to search engines, helping them understand it and, when eligible, show rich results.
Featured SnippetA featured snippet is the highlighted answer box at the top of some Google results that quotes a page directly to answer a query, often read aloud by voice assistants.
SERP (Search Engine Results Page)A SERP is the page a search engine returns for a query, including organic results, ads, and features like the map pack, featured snippets, and AI Overviews.
Last updated: 2026-08-03