Generative Engine Optimization (GEO) structures content so AI answer engines like ChatGPT, Perplexity, and AI Overviews can retrieve and cite it.
Also known as: GEO · AI Answer Optimization
Search is shifting from ten blue links to AI-generated answers. GEO keeps a brand visible as the source those answers quote, capturing attention traditional rankings may miss.
Brands whose audiences increasingly ask AI assistants instead of searching, and any business that wants to be the cited source in AI answers.
Alongside traditional SEO. Structure new and existing content for retrieval and citation as AI search adoption grows.
Our team can put this into practice for your site. Start with a free audit, or explore the geo service.
AI Search Optimization tunes content and site signals so AI search features and assistants can find, summarize, quote, and recommend your brand.
Google AI OverviewsGoogle AI Overviews are AI-generated summaries shown at the top of many search results that answer a query directly and link to a small set of sources the answer draws from.
Answer Engine Optimization (AEO)Answer Engine Optimization (AEO) structures content so it can be lifted as a direct answer by featured snippets, voice assistants, and AI Overviews.
Structured DataStructured data is Schema.org markup (usually JSON-LD) that describes a page's content to search engines and can make it eligible for rich results.
Last updated: 2026-08-04