Generative Engine Optimization (GEO) is the practice of structuring content so AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews can retrieve, understand, and cite it in their generated responses.
Also known as: GEO · AI Answer Optimization
Search is shifting from ten blue links to AI-generated answers. GEO keeps a brand visible as the source those answers quote, capturing attention traditional rankings may miss.
Brands whose audiences increasingly ask AI assistants instead of searching, and any business that wants to be the cited source in AI answers.
Alongside traditional SEO. Structure new and existing content for retrieval and citation as AI search adoption grows.
Our team can put this into practice for your site. Start with a free audit, or explore the geo service.
AI Search Optimization is optimizing content and site signals so AI-powered search features and assistants can find, summarize, quote, and recommend a brand. Success is measured by retrieval, citation, and recommendation rather than ranking alone.
Structured DataStructured data is standardized Schema.org markup (usually JSON-LD) that describes a page's content to search engines, helping them understand it and, when eligible, show rich results.
Last updated: 2026-08-03