Structured data is standardized Schema.org markup (usually JSON-LD) that describes a page's content to search engines, helping them understand it and, when eligible, show rich results.
Also known as: Schema Markup · Schema.org Markup · JSON-LD
It makes page content machine-readable, improving how engines interpret entities and enabling rich results and clearer citations in AI answers.
Any site that wants richer search appearances (FAQs, breadcrumbs, articles, products) and clearer understanding by search and AI systems.
Add relevant, accurate markup as pages are built or updated, and only for content that actually appears on the page.
Our team can put this into practice for your site. Start with a free audit, or explore the technical seo service.
Technical SEO is the practice of making a website easy for search engines to crawl, render, and index. It covers site architecture, speed, structured data, and indexation controls.
AI Search OptimizationAI Search Optimization is optimizing content and site signals so AI-powered search features and assistants can find, summarize, quote, and recommend a brand. Success is measured by retrieval, citation, and recommendation rather than ranking alone.
Last updated: 2026-08-03