A featured snippet is the highlighted answer box at the top of some Google results that quotes a page directly to answer a query, often read aloud by voice assistants.
Also known as: Answer Box · Position Zero
It sits above the first organic result and can capture clicks and voice answers. Snippet-friendly formatting also helps content get cited by AI answer engines.
Content targeting question-based and informational queries where Google shows an answer box.
Structure content for snippets when a target query already shows one, using clear definitions, steps, or tables.
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AI Search Optimization is optimizing content and site signals so AI-powered search features and assistants can find, summarize, quote, and recommend a brand. Success is measured by retrieval, citation, and recommendation rather than ranking alone.
SERP (Search Engine Results Page)A SERP is the page a search engine returns for a query, including organic results, ads, and features like the map pack, featured snippets, and AI Overviews.
Structured DataStructured data is standardized Schema.org markup (usually JSON-LD) that describes a page's content to search engines, helping them understand it and, when eligible, show rich results.
Last updated: 2026-08-03