Answer Engine Optimization (AEO) structures content so it can be lifted as a direct answer by featured snippets, voice assistants, and AI Overviews.
Also known as: AEO
Search increasingly returns one answer instead of a list of links. AEO makes your content the passage that gets selected, protecting visibility as answer formats spread.
Content teams targeting question-based and informational queries, and any brand that wants to win featured snippets and AI answer boxes.
Whenever you create or refresh content for a query that already shows an answer box or an AI summary.
Our team can put this into practice for your site. Start with a free audit, or explore the ai search seo service.
Generative Engine Optimization (GEO) structures content so AI answer engines like ChatGPT, Perplexity, and AI Overviews can retrieve and cite it.
Google AI OverviewsGoogle AI Overviews are AI-generated summaries shown at the top of many search results that answer a query directly and link to a small set of sources the answer draws from.
Featured SnippetA featured snippet is the highlighted answer box at the top of some Google results that quotes a page directly to answer a query, often read aloud by voice assistants.
Structured DataStructured data is Schema.org markup (usually JSON-LD) that describes a page's content to search engines and can make it eligible for rich results.
Last updated: 2026-08-04