Technical SEO is the practice of making a website easy for search engines to crawl, render, and index. It covers site architecture, speed, structured data, and indexation controls.
Also known as: Technical Search Optimization
If search engines can't crawl and index a page, no amount of content or links will rank it. Technical SEO removes those blockers so everything else can work.
Sites with large page counts, JavaScript-heavy builds, past migrations, or crawl and indexation problems, plus any site that wants a healthy foundation before scaling content.
During a build or migration, when indexation or Core Web Vitals issues appear, and as ongoing maintenance as the site grows.
Our team can put this into practice for your site. Start with a free audit, or explore the technical seo service.
An SEO audit is a structured evaluation of a website's technical, on-page, content, and authority signals to find the issues and opportunities that affect its search visibility.
CrawlabilityCrawlability is how easily a search engine's bots can discover and access a site's pages by following links and directives such as robots.txt.
IndexabilityIndexability is whether a crawled page is eligible to be stored in a search engine's index, governed by signals like noindex tags, canonicals, and content quality.
Core Web VitalsCore Web Vitals are Google's three user-experience metrics: Largest Contentful Paint (LCP, loading), Interaction to Next Paint (INP, responsiveness), and Cumulative Layout Shift (CLS, visual stability).
Structured DataStructured data is standardized Schema.org markup (usually JSON-LD) that describes a page's content to search engines, helping them understand it and, when eligible, show rich results.
Canonical TagA canonical tag is an HTML signal that tells search engines which URL is the preferred version of a page, consolidating ranking signals when similar or duplicate content exists.
Last updated: 2026-08-03