Share of model measures how often a brand is cited in AI-generated answers versus competitors. It is the AI-era counterpart to share of voice.
Also known as: AI Share of Voice · AI Visibility
As buyers research through AI answers, share of model shows whether those answers surface you or your competitors, a position that traditional rank tracking cannot see.
Brands investing in GEO and AI search that need to measure and benchmark their presence in AI answers.
Track it on a regular cadence with a consistent prompt set and engine list, so trends stay comparable over time.
Our team can put this into practice for your site. Start with a free audit, or explore the ai visibility monitoring service.
Generative Engine Optimization (GEO) structures content so AI answer engines like ChatGPT, Perplexity, and AI Overviews can retrieve and cite it.
AI Search OptimizationAI Search Optimization tunes content and site signals so AI search features and assistants can find, summarize, quote, and recommend your brand.
Google AI OverviewsGoogle AI Overviews are AI-generated summaries shown at the top of many search results that answer a query directly and link to a small set of sources the answer draws from.
Last updated: 2026-08-04