A meta description is the short HTML summary of a page that search engines often show beneath the title in results. It is not a direct ranking factor.
Also known as: Meta Desc
Although it does not directly affect rankings, a clear, benefit-led description improves click-through, which brings more qualified traffic.
Every important page, especially those with high impressions but low click-through.
Write a unique, compelling description per page, and revise ones that underperform.
Our team can put this into practice for your site. Start with a free audit, or explore the on-page seo service.
A title tag is the HTML element that sets a page's title, shown as the clickable headline in search results and browser tabs.
On-Page SEOOn-page SEO optimizes what you control on a page: content, titles, headings, internal links, and structured data, so search engines understand it.
SERP (Search Engine Results Page)A SERP is the page a search engine returns for a query, including organic results, ads, and features like the map pack, featured snippets, and AI Overviews.
Last updated: 2026-08-04