A title tag is the HTML element that sets a page's title, shown as the clickable headline in search results and browser tabs.
Also known as: Page Title · SEO Title
It is a primary on-page ranking and click-through factor. A clear, compelling title tells engines the topic and persuades users to click.
Every page needs one, and it is especially important for pages with low click-through despite good impressions.
Write a unique title for every page, and refresh titles that underperform on click-through.
Our team can put this into practice for your site. Start with a free audit, or explore the on-page seo service.
A meta description is the short HTML summary of a page that search engines often show beneath the title in results. It is not a direct ranking factor.
On-Page SEOOn-page SEO optimizes what you control on a page: content, titles, headings, internal links, and structured data, so search engines understand it.
Search IntentSearch intent is the goal behind a query: whether the searcher wants information, a specific site, a comparison, or to make a purchase. Matching it is essential to ranking.
Last updated: 2026-08-04