A 301 redirect is a permanent server instruction that sends users and search engines from an old URL to a new one, passing most of the old URL's ranking signals.
Also known as: Permanent Redirect
It preserves rankings and link equity when URLs change, and prevents broken links and duplicate content after migrations.
Any site changing URLs, consolidating pages, or migrating domains or structures.
Whenever a URL permanently changes. Deploy the new page first, then put the redirect live.
Our team can put this into practice for your site. Start with a free audit, or explore the technical seo service.
A canonical tag is an HTML signal that tells search engines which URL is the preferred version of a page, consolidating ranking signals when similar or duplicate content exists.
Technical SEOTechnical SEO is the practice of making a website easy for search engines to crawl, render, and index. It covers site architecture, speed, structured data, and indexation controls.
IndexabilityIndexability is whether a crawled page is eligible to be stored in a search engine's index, governed by signals like noindex tags, canonicals, and content quality.
Last updated: 2026-08-03