Domain authority is a third-party score (such as Moz's DA or Ahrefs' Domain Rating) that estimates a site's overall backlink strength relative to other sites. It is not a Google metric.
Also known as: DA · Domain Rating · DR
It is a useful shorthand for comparing sites and tracking backlink growth, though it does not directly determine Google rankings.
Teams benchmarking competitors or measuring the impact of link building over time.
Use it as a directional metric during competitor analysis and link campaigns, not as a ranking guarantee.
Our team can put this into practice for your site. Start with a free audit, or explore the link building service.
A backlink is a link from another website to yours. Search engines treat relevant, credible backlinks as signals of authority and trust.
Off-Page SEOOff-page SEO covers the signals earned outside your own site (chiefly backlinks, brand mentions, and reputation) that build authority and trust in the eyes of search engines.
Link BuildingLink building is the practice of earning links from other websites through outreach, digital PR, and content worth referencing, in order to grow authority and rankings.
Last updated: 2026-08-03