A backlink is a link from another website to yours. Search engines treat relevant, credible backlinks as signals of authority and trust.
Also known as: Inbound Link · External Link
Backlinks are a core ranking factor, and the quality and relevance of the linking site matter far more than raw quantity.
Any site competing for rankings, particularly in authority-driven niches where content alone is not enough.
Earn backlinks continuously through link-worthy content, digital PR, and outreach.
Our team can put this into practice for your site. Start with a free audit, or explore the link building service.
Link building is the practice of earning links from other websites through outreach, digital PR, and content worth referencing, in order to grow authority and rankings.
Off-Page SEOOff-page SEO covers the signals earned outside your own site (chiefly backlinks, brand mentions, and reputation) that build authority and trust in the eyes of search engines.
Last updated: 2026-08-03