Anchor text is the visible, clickable words of a link. It gives search engines and readers context about the topic of the linked page.
Also known as: Link Text
Relevant, natural anchor text helps engines understand what a page is about, while over-optimized or spammy anchors can trigger penalties.
Anyone building internal links or earning backlinks, and content teams structuring on-page links.
Choose descriptive anchors whenever you link internally, and keep external anchor profiles natural.
Our team can put this into practice for your site. Start with a free audit, or explore the link building service.
A backlink is a link from another website to yours. Search engines treat relevant, credible backlinks as signals of authority and trust.
Link BuildingLink building is the practice of earning links from other websites through outreach, digital PR, and content worth referencing, in order to grow authority and rankings.
Off-Page SEOOff-page SEO covers the signals earned outside your own site (chiefly backlinks, brand mentions, and reputation) that build authority and trust in the eyes of search engines.
Last updated: 2026-08-03