Case Study: SaaS, SEO + AI Search

From near-zero to 7,900+ ranking keywords, and cited inside AI assistants

How 2tentech built a scalable SEO and AI Search foundation for AgentZap, an AI receptionist platform serving 90+ industries.

ClientAgentZap
IndustrySaaS, AI Voice Receptionist
EngagementQ4 2025 to mid 2026
Enterprise SEOAI Search Optimization (GEO)Technical SEOContent & IA
Verified results
61x
Organic clicks per month
7,964
Ranking keywords
489
AI assistant sessions / mo
514
Organic conversions / mo
Source: Google Search Console & GA4
The client

The client

AgentZap is a leading AI receptionist company serving across 90+ industries, providing a complete front office solution that answers every call 24/7, books appointments, and qualifies leads with conversational AI.

The product was strong and growing fast, but organic search was effectively invisible. In late 2025 the site earned about 42 clicks and 3,500 impressions a month, ranking for fewer than 200 queries at an average position near 27, well outside where buyers actually click.

The challenge

The challenge

AgentZap was expanding across dozens of service industries but had no scalable SEO strategy to match. It needed to attract high intent organic traffic, become visible inside AI powered search experiences where its buyers increasingly research, and build a durable, compounding acquisition channel rather than a one off traffic spike.

What we set out to do

Objectives

Grow qualified organic traffic from a near-zero base
Win visibility for high intent commercial keywords
Build a scalable industry landing page framework across 90+ verticals
Optimize for AI search and Google AI Overviews (GEO)
Strengthen technical SEO health and indexation
Increase demo and trial conversions from organic
How we did it

Our SEO & GEO strategy

SEO strategy

  • Full technical and content SEO audit
  • Competitor and SERP intent analysis
  • Keyword research mapped to buyer intent
  • Scalable information architecture

Technical SEO

  • Crawl and indexation optimization
  • Metadata and on-page optimization
  • Schema markup implementation
  • Internal linking architecture

AI Search Optimization (GEO)

  • AI search ready, extractable content
  • Entity and E-E-A-T optimization
  • Structured, citable answers
  • Optimization for AI Overviews and assistants

Content strategy

  • Industry landing pages across 90+ verticals
  • Service and comparison pages
  • AI receptionist for {industry} pages
  • FAQ and knowledge content
The payoff

The results

Before (Nov to Dec 2025) vs after (Jun to Jul 2026). Source: AgentZap Google Search Console and GA4.

Organic clicks / mo
2,57761x
from 42
Organic impressions / mo
534,929152x
from 3,527
Ranking keywords
7,96441x
from 192
Keywords in top 3
1,168+1,162
from 6
Keywords in top 10
3,839+3,811
from 28
Avg. position
9.6+17
from 26.7
Organic users / mo (GA4)
2,50268x
from 37
Organic conversions / mo
514+514
from 0
489monthly sessions from AI assistants

By mid 2026 a brand new channel appeared in AgentZap's analytics. AI Assistant traffic (ChatGPT, Perplexity and similar) reached 489 sessions and 57 conversions a month, from zero. That is direct, measured proof of the GEO work: AgentZap is now cited inside the AI answers its buyers rely on.

  • Non-brand commercial queries now rank on page one: ai receptionist for plumbers (#3), for auto repair shops (#2), for chiropractors (#3), for electricians (#5).
  • 1,168 keywords now sit in the top 3 positions, up from 6.
  • Average position improved from 26.7 (page 3) to 9.6 (page 1).
Usman Rana

Usman Rana

AgentZap

2tentech rebuilt our SEO and AI search foundation from the ground up. In under a year we went from almost no organic visibility to thousands of qualified visitors a month, and we are now showing up inside AI assistants like ChatGPT, which is exactly where our buyers are looking.

What it added up to

Key takeaways

  • Built a scalable enterprise SEO architecture across 90+ industries
  • Established a repeatable industry landing page framework
  • Implemented an AI ready content and entity strategy
  • Opened a measurable AI assistant acquisition channel (GEO)
  • Turned organic search into a compounding source of demos
Built with

Technology stack

Google Search ConsoleGoogle Analytics 4Looker StudioSEMrushScreaming FrogMicrosoft ClarityNext.jsSchema.org

Looking to grow your SaaS through SEO and AI Search?

Let us build a scalable organic growth strategy that compounds, in Google and inside AI answers.

Reviewed by Saqib Naveed Mirza,