A med spa site has a harder job than most: it has to make an aesthetic outcome feel achievable, present before-and-after evidence honestly, publish prices people are nervous to ask about, and turn all of that into a booked consultation — while staying inside advertising rules that apply to health claims specifically.
Website design for US med spas and aesthetic practices. Built to book consultations, and reviewed against the FTC's substantiation and endorsement guidance.
The FTC's health products guidance sets a substantiation standard for results claims, and aesthetic treatments fall inside it. We write and design the treatment pages so the outcome is compelling and the claim is defensible.
Inconsistent lighting, cropping, and framing make genuine results look retouched. We specify how the gallery is shot and presented, and where the disclosure sits, because the FTC's endorsement guides apply to results imagery as much as to written testimonials.
Aesthetic buyers research privately and rule you out silently. Publishing a range with what changes it converts better than a form that demands a phone call before answering the first question anybody has.
The consultation is the conversion, not the treatment. Booking belongs on every treatment page, reachable in one action, with a form short enough to finish on a phone.
Does it hurt, how long is the downtime, who is actually performing it, what happens if I do not like it. Sites that answer those convert; sites that only list treatments make people leave and search the question elsewhere.
Most med spa revenue is repeat and package-based, but most med spa sites are built for a single first booking. We design the memberships and packages as a visible path rather than something staff mention afterwards.
Designed and built for a practice that runs on booked consultations and repeat treatment.
A repeatable page structure per treatment: what it is, who it suits, what it feels like, downtime, pricing range, and a booking action.
Results language reviewed against the FTC's substantiation standard and endorsement guides, with disclosures placed where they belong.
A gallery specification — consistent framing, lighting, and labelling — so genuine results read as genuine.
Ranges with the variables that move them, so a researching buyer can self-qualify instead of disqualifying you.
Booking on every treatment page, short enough to complete on a phone, wired to your scheduling system.
Who performs each treatment and what they are qualified in, presented properly — the strongest trust signal an aesthetic site has.
The repeat-revenue path designed into the site rather than left to staff to explain at checkout.
LocalBusiness schema, location, hours, and service data marked up so search engines read the practice correctly.
Most med spa websites are designed by people who have never read the FTC's health products guidance. The result looks beautiful and makes claims the practice cannot substantiate.
The rules are not obscure. Results claims about health outcomes need substantiation. Testimonials and before-and-after imagery fall under the endorsement guides, which govern what has to be disclosed and how typical a shown result must be. None of this stops you marketing effectively — it shapes how the claim is phrased and where the disclosure sits.
We design to that standard because the alternative is a site that performs well until somebody complains. It also, in practice, converts better: specific and defensible reads as more credible than superlative and vague.
Looking to rank rather than redesign? Med spa SEO services is handled by Optima, our SEO division.
Three things. The buying decision is emotional and privately researched, so the site has to answer fear questions a general business site never faces. The evidence is visual, so before-and-after presentation is a design discipline in itself. And the claims are health claims, which puts them under FTC substantiation and endorsement rules that most web designers have never read.
In almost every case, yes — as a range with the variables that move it. Aesthetic buyers research privately and rule practices out silently when they cannot find a number. A range lets them self-qualify. Hiding it behind a form does not protect your pricing; it just moves the comparison somewhere you cannot see.
Yes, and they are usually your strongest asset. What matters is consistency and disclosure: the same framing and lighting across the set, honest labelling, and disclosures that meet the FTC's endorsement guidance about how typical a depicted result is. Inconsistent galleries read as retouched even when they are not.
By treating the consultation as the conversion and designing everything around it: booking on every treatment page, a form short enough to finish on a phone, and content that answers the downtime, pain, and practitioner questions before the person has to ask. Most med spa sites list treatments and hope; that gap is where the bookings go.
Design and SEO are separate services here. This page is the website; if you also want to rank for local aesthetic searches, that work sits with Optima and has its own page for the med spa vertical. Most practices need both, and they are quoted separately so you can see what you are paying for.
Maxima quotes per project after a scoping call rather than publishing a price, because a five-treatment single-location practice and a multi-site practice with memberships and a patient portal are genuinely different builds. You get a written scope and a figure before anything starts.
Yes. The booking flow is wired to whatever you already run rather than replacing it, and where the integration needs custom work, that is handled by Axiom, our development division, as part of the same project.
Tell us where you want to rank. We'll send back a free audit and a clear plan to get you there.