Optima
Generic SEO packages ignore what makes your business different. Optima builds a custom strategy around your specific goals, industry, and competitors — combining exactly the disciplines that move the needle for you.
No bundled add-ons you don't need. No one-size-fits-all playbook. Just a strategy built for your business, and revisited as your goals change.
Most agencies sell the same bundle to every client. We start with your goals and competitive landscape, then decide which SEO disciplines actually matter for you.
What worked when you launched doesn't work at scale. We rebuild your strategy around where your business is now, not where it was two years ago.
Local SEO, content, technical fixes, link building — not every business needs all of them. We diagnose what will actually move your rankings before recommending anything.
Markets shift and competitors change. We build in regular strategy reviews so your roadmap adapts instead of going stale.
Generic SEO advice falls apart in specialized industries. We build strategies around how your specific market actually searches and buys.
When SEO is split across freelancers and in-house efforts, priorities conflict. We give you one coherent strategy everyone can execute against.
Strategy built around your business, not a template
Every strategy starts with your business goals and KPIs, not a generic SEO checklist — so every recommendation ties back to what actually matters to you.
We map exactly who you're competing against in search and where the real opportunities to outrank them are.
We combine only the SEO disciplines your business actually needs — technical, content, local, or link building — instead of selling a bundle.
Your strategy is revisited on a regular cadence as your goals, market, and competitors evolve.
Every strategy starts with your business goals and KPIs, not a generic SEO checklist — so every recommendation ties back to what actually matters to you.
We map exactly who you're competing against in search and where the real opportunities to outrank them are.
We combine only the SEO disciplines your business actually needs — technical, content, local, or link building — instead of selling a bundle.
Your strategy is revisited on a regular cadence as your goals, market, and competitors evolve.
Optima builds SEO strategies around your goals — not the other way around.
Jurhy.com's SEO plateaued under a generic strategy. Once Optima rebuilt its roadmap around its actual growth goals and competitive gaps, search impressions grew 3700% and clicks grew 733% — without ad spend.
See results like this for your business
See what clients say about working with us.
Every other agency tried to sell us the same package. Optima actually built a strategy around our business model.
The quarterly strategy reviews keep us ahead of our competitors instead of reacting to them.
For the first time, our SEO roadmap actually matched our business goals instead of a generic checklist.
Tech evolves fast. We evolve faster. Whether you're growing a business, building a brand, or solving technical challenges, 2tentech has your back with powerful, ready-to-go solutions.
A custom SEO strategy is a roadmap built specifically around your business goals, industry, and competitors, rather than a templated package sold to every client. It starts with discovery and competitive mapping, then combines only the SEO disciplines your business actually needs.
Individual services like Technical SEO or Local SEO solve a specific problem; a custom strategy decides which of those services you actually need and in what order. Most clients start here if they're unsure what's holding rankings back, then move into the specific disciplines it recommends.
Strategy sessions are scheduled quarterly, so your roadmap adapts as your business, market, and competitors change. Markets shift faster than a static, one-time report can account for, which is why we treat this as a living document instead of a one-off deliverable.
That's fine — if you already know you need, say, Technical SEO or Local SEO specifically, you can go straight to that service instead. A custom strategy makes the most sense when you're unsure which combination of disciplines will actually move your rankings.
Discovery and competitive landscape mapping typically take 1 to 2 weeks, depending on how complex your market and current SEO footprint are. You'll have a documented roadmap and recommended discipline mix by the end of that process, not just a list of observations.
Pricing depends on the scope of discovery and how many disciplines the resulting roadmap combines. Optima folds strategy work into hourly, monthly retainer, or project-based engagements sized to your business — get a quote for pricing specific to your goals.
Tell us where you want to rank. We'll send back a free audit and a clear plan to get you there.
