Every unindexed product, duplicate category filter, and thin product description is revenue you're not collecting. Optima builds ecommerce SEO strategies that get individual product and category pages ranking — not just your homepage.
Built for real store platforms, real catalogs, and real competition from marketplaces — not a generic SEO checklist.







































Thin manufacturer descriptions and duplicate copy across variants give Google nothing to rank. We rewrite product content that's unique, keyword-targeted, and built to convert.

Size, color, and price filters can generate thousands of near-duplicate URLs that dilute your site's authority. We fix indexing rules so filters help shoppers without hurting rankings.

If Amazon and big-box retailers outrank you for your own products, you're paying to acquire customers you should be getting for free. We target the searches marketplaces can't own.

Deleting out-of-stock or seasonal product pages throws away earned rankings and backlinks. We build a redirect and content strategy that preserves SEO value year over year.

Without structured data, your listings miss out on price, review, and availability rich results in search — the details that get shoppers to click your listing over a competitor's.

Heavy product images and bloated theme scripts slow down the pages that matter most for conversion. We optimize speed specifically where it affects checkout, not just your blog.
SEO built around how ecommerce sites actually work
We optimize titles, descriptions, and internal linking at the product and category level, where ecommerce revenue actually lives.

Structured data for price, availability, and reviews helps your listings stand out in search results before a shopper even clicks.

Faceted navigation, pagination, and canonical issues are fixed at the platform level so they stay fixed as your catalog grows.

Optimized product feeds and image alt text improve visibility in both organic search and shopping-style search results.

We optimize titles, descriptions, and internal linking at the product and category level, where ecommerce revenue actually lives.

Structured data for price, availability, and reviews helps your listings stand out in search results before a shopper even clicks.

Faceted navigation, pagination, and canonical issues are fixed at the platform level so they stay fixed as your catalog grows.

Optimized product feeds and image alt text improve visibility in both organic search and shopping-style search results.

Optima ties ecommerce SEO directly to product and category page revenue, not just overall site traffic.
Jurhy.com's ecommerce catalog was invisible in search despite a strong product line. After Optima restructured category pages, fixed faceted-navigation duplication, and rebuilt product content, search impressions grew 3700% and clicks grew 733% — without added ad spend.
Read the full case study

See what store owners say about working with us.

